Friction is the enemy of customer experience. It may seem harsh but according to a PWC report, 1 in 3 customers will leave a brand they love after just one bad experience. With the stakes so high, there is little room for error when it comes to not just delivering customer experiences but aiding in a consumer's journey to their desired goal.

When it comes to ensuring a seamless experience and removing friction wherever possible the role of search can’t be understated. While a significant amount of time is spent doing UX research and defining navigation patterns, consumers naturally turn to search as they are more accustomed to taking control of their own journey. In general, 62% of consumers turn to search engines as their primary starting point when they want to learn about a new business, product or service. Now, on websites, 40% of consumers say that the search box is more important than anything else on the site.

With such importance placed on search, adding advanced search that aids in personalization to the customer experience can have a significant impact on reducing friction. Coveo for Sitecore provides advanced search and relvance to power personalization within Sitecore sites. It offers self-learning AI-powered search, personalization, and recommendations.

By marrying personalization and search together, brands are able to present the most relevant information to visitors based on their preferences while also being able to promote site content or products for greater visibility.

Additional benefits of Coveo’s advanced, personalized site search for Sitecore include:

Convert more visitors into customers

By automatically learning the different patterns visitors take to find information, Coveo for Sitecore takes all behavior into account amd combines business logic with ML to analyze trends, shape search result weighting, and predict what content will be most relvant to each visitor.

Fully integrated

Coveo for Sitecore is fully integrated with Sitecore XP and works out-of-the-box with Sitecore xDB, experience editor, and more. Because the Coveo command center is right inside the dashboard, this seamless integration means fast implementation and quick results to exponentially increase the impact of Sitecore sites.

Empower teams to be more agile

The more systems in your martech stack that are integrated, the more efficient your team becomes since they are able to work within a single interface. With out-of-the-box usage analytics, machine learning and AI built-in, Coveo allows teams to get up and running quickly with powerful search analytics that can help identify content gaps, dead ends for content, and search intent data can be married with experience analytics to get closer to a 360-degree view of the customer.

Accelerate marketing organizational growth

The need to evaluate, ideate, and create content, coupled with the manual delivery of personalization, can create bottlenecks for marketing teams and cause growth to stall. Between both Sitecore and Coveo’s ability to automatically gather deep customer insights and use AI/ML to identify visitor trends and needs, marketing teams can reduce time to value for and infrastructure management costs, while freeing up budgets that can be used for growth.

As search is such a critical component of customer experience today, integrating advanced search functionality can significantly reduce friction for customers and aid in finding information. With Coveo for Sitecore, brands can provide personalized search to conversion experiences that turn the most valuable visitors into customers who learn, convert, and buy – all while reducing friction

Learn more about the Coveo for Sitecore integration

Jill Grozalsky is a Product Marketing Director at Sitecore. Find her on LinkedIn and Twitter.