Today’s CTOs understand that the pace of e-commerce and order management adoption is driving the need for enterprises to think ahead. They expect their technology stack to move with them through evolution, making scalability possible as customer needs continue to grow and transform. Because of this, disruptive CTOs are moving their businesses away from rigid, on-premise technology offerings and toward technology alternatives like headless e-commerce infrastructure which can support fast, cost-effective, custom e-commerce applications that go beyond the shopping cart.

Here are 5 reasons CTOs are choosing headless e-commerce infrastructure for their next e-commerce or order management initiative:

1. They have a forward-looking development team that relies on an ecosystem of APIs:

Many companies today realize they need a more flexible, customizable e-commerce infrastructure to respond to specific e-commerce challenges or workflows, but they don’t want to rethink their entire technology stack. CTOs who are focused on headless e-commerce infrastructure have their dev teams dedicated to the API economy so that they can create hybrid e-commerce solutions, taking advantage of all of today’s best-of-breed technology options.

2. They want to enable dev teams to make dynamic updates on the fly:

With headless e-commerce infrastructure, dev teams are empowered to iterate and make changes dynamically and on the fly. There’s no reason to have to wait for major releases to launch minor adjustments when your front-end is decoupled from the back-end architecture.

3. They need complete customization capabilities:

Traditional e-commerce infrastructure is designed around the simple shopping cart. CTOs who think beyond the shopping cart need headless e-commerce to provide flexible infrastructure to extend rock-solid, back-end e-commerce functionality to new channels in new ways. A decoupled front-end UI allows dev teams to go where they haven’t been able to before with e-commerce.

4. They expect speed-to-market:

Headless e-commerce infrastructure enables dev teams to get custom e-commerce solutions to market faster than ever before. They can quick start development with base apps and pre-built functionality, and aren’t limited by customization capabilities like they are with other e-commerce software infrastructures.

5. They need end-to-end automation, integrating the e-commerce experience with the existing software stack:

Automating order taking isn’t completely automated without end-to-end automation of the order data. In other words, if you’re taking orders online but having to manually enter them into your ERP, you’re missing the point. Headless e-commerce makes integrations with existing technologies (ERPs, CRMs, analytics, etc.) easier so that complete end-to-end automation is possible.

Check out our Digital Disruptors eBook to learn how CTOs at four companies are disrupting their industries with hybrid e-commerce solutions built on headless e-commerce infrastructure.