Here are 5 reasons CTOs are choosing headless eCommerce infrastructure for their next eCommerce or order management initiative:

1. They have a forward-looking development team that relies on an ecosystem of APIs:

Many companies today realize they need a more flexible, customizable eCommerce infrastructure to respond to specific eCommerce challenges or workflows, but they don’t want to rethink their entire technology stack. CTOs who are focused on headless eCommerce infrastructure have their dev teams dedicated to the API economy so that they can create hybrid eCommerce solutions, taking advantage of all of today’s best-of-breed technology options.

2. They want to enable dev teams to make dynamic updates on the fly:

With headless eCommerce infrastructure, dev teams are empowered to iterate and make changes dynamically and on the fly. There’s no reason to have to wait for major releases to launch minor adjustments when your front-end is decoupled from the back-end architecture.

3. They need complete customization capabilities:

Traditional eCommerce infrastructure is designed around the simple shopping cart. CTOs who think beyond the shopping cart, need headless eCommerce to provide flexible infrastructure to extend rock-solid, back-end eCommerce functionality to new channels in new ways. A decoupled front-end UI allows dev teams to go where they haven’t been able to before with eCommerce.

4. They expect speed-to-market:

Headless eCommerce infrastructure enables dev teams to get custom eCommerce solutions to market faster than ever before. They can quick start development with base apps and pre-built functionality, and aren’t limited by customization capabilities like they are with other eCommerce software infrastructures.

5. They need end-to-end automation, integrating the eCommerce experience with the existing software stack:

Automating order taking isn’t completely automated without end-to-end automation of the order data. In other words, if you’re taking orders online but having to manually enter them into your ERP, you’re missing the point. Headless eCommerce makes integrations with existing technologies (ERPs, CRMs, analytics, etc.) easier so that complete end-to-end automation is possible.