As a B2B business owner in 2018, you probably spend a good deal of time thinking about how to take your business to the next level. Whether you’re considering selling via new channels, adding new product lines, taking on new and complicated enterprise customers, or integrating modern technologies like artificial intelligence or voice search, making sure you have an e-commerce platform that is going to scale with you as you and your business grows is vital to your future success.

Oftentimes companies find themselves handcuffed by traditional, full-stack e-commerce software. If this is you, you’re likely experiencing high costs associated with maintenance, hosting, support and upgrades. You may notice speed and performance issues as your customers report that your ordering experience isn’t reliable. As the need for specialized experiences and workflows arise, you may find that the customizations needed are too great and you’re not able to deliver.

This is why many companies experiencing growth are turning to modern, headless e-commerce platforms that grow and scale with you. 

Here’s how headless platforms are able to deliverable scalable e-commerce:

Operational: Operational scalability means your e-commerce solution is able to utilize, preserve and leverage your existing resources.

  • Usage Increases:  A modern, scalable e-commerce platform should be able to easily handle spikes or increased usage that are bound to happen as you grow. Our headless e-commerce platform, Sitecore OrderCloud, is hosted on Microsoft Azure, which allows infrastructure resources to automatically scale to meet demand.
  • Extensibility: A scalable e-commerce platform will easily allow the addition of custom features. Headless platforms decouple the front-end user experience from the back-end platform code making feature adds faster and easier.  In addition, headless e-commerce platforms have the ability to add to the underlying data model, allowing further extensibility without changing back-end code.
  • Integrations with Existing Technologies: Modern, scalable e-commerce platforms leverage the latest integration techniques to create light, low-overhead integrations. “API-first” headless platforms in particular take advantage of fully exposed API’s and modern tools like webhooks to allow connections into existing enterprise ecosystems and fully leverage investments in ERP, CRM, and CMS. This makes it easier for you to take advantage of other best-of-breed technologies that enhance your e-commerce experience and support your growth.

Financial:  Financial scalability means unit costs should decrease as usage volume increases.

  • Cost per Transaction: Modern e-commerce platforms take advantage of underlying cloud-based infrastructures that get less expensive per unit as transaction volume increases.  As such, platforms like Sitecore OrderCloud are priced to reflect those economies and get less expensive per transaction as volume increases.

If your business is growing and you’re still using traditional software that isn’t able to scale with you, then it’s time to consider a new approach to e-commerce. Modern, headless e-commerce helps you scale financially and operationally as you grow your business.

Is your e-commerce platform scalable?

If you can’t imagine doing something like this, it’s time to rethink your approach to e-commerce. Your e-commerce or order management platform should not limit possibilities when it comes to ways to create operational efficiencies and to improve your bottom line. A headless, API-first e-commerce platform makes both a completely custom front-end and a strong, secure back-end your reality. And a team with 20 years of experience dedicated to your success almost guarantees game-changing results. Sitecore makes it possible.