Google Optimize and Google Optimize 360 - Google’s web A/B testing tools - will switch off on September 30, 2023. After that date, customers will not be able to run web experiments with Google and will need to find another provider.

optimize to personalize

While Google Optimize has given many brands a great place to start with web experimentation, it comes up short for companies that are serious about maximizing the potential of optimization.

With limitations on testing variations, personalization options, channels, and integrations with third-party tools, many Google Optimize customers might now be thinking about how they can do more with digital optimization.

Why Sitecore Personalize?

Personalize is designed to help brands create relevant, impactful customer experiences that truly resonate. A Visionary in Gartner’s 2022 Magic Quadrant for Personalization Engines, Personalize brings all the simplicity of Google Optimize and pairs it with sophisticated A/B testing and personalization capabilities to power continuous optimization that delivers results.

Put simply, Sitecore Personalize gives you a better way to optimize.

check mark Advanced A/B testing

With goal-driven A/B testing, Personalize lets you optimize every element of your digital presence. Using sophisticated multivariate testing, you can take experimentation to the next level and power continuous optimization across your website and all your digital channels.


Want to learn more about Sitecore’s advanced A/B testing capabilities? Visit the Personalize product page.

check mark World-class personalization

With an industry-leading personalization engine, Personalize lets you create hyper-relevant experiences for every customer in every moment. You can unlock all your customer data in real-time to deliver personalized experiences that connect through every customer journey.

mobile phone and watch

Want to learn more about advancing personalization for your business? Read our Personalization maturity curve guide now.

check mark Digital decisioning

Personalize is powered by next-generation digital decisioning. Driven by AI, it combines customer data, business data, and real-time context to inform intelligent decisions for any digital experience. That means more relevance for your customers, and better results for your business.


To learn more about the impact of digital decisioning, download our Six steps to mastering decisioning ebook.

check mark Full stack optimization

Personalize lets you run personalization and experimentation across your tech stack. With both traditional client-side and server-side integrations you can experiment for conversion or engagement on any channel - and drive optimization across your whole ecosystem.


To understand more about the impact of optimization across every channel, download our Four steps to smarter digital experiences guide.

check mark Lightning-fast performance

Personalize is part of Sitecore’s composable SaaS portfolio. All our SaaS products are MACH-compatible, microservice-based, API-first and cloud-native. This means composable is faster and more agile - letting you deliver rapid personalized experiences and experiment in real-time.

To learn more about Sitecore’s SaaS portfolio, visit our product pages.

Switching is as easy as 1-2-3

For Google Optimize customers, getting up and running with Personalize couldn’t be easier.

1. Fast set up

With drag-and-drop simplicity and support from dedicated partners, you can set up tests and get experimenting in a matter of minutes.

2. Easy integrations

Like all our composable, API-first products, you can integrate Personalize effortlessly with Sitecore’s SaaS portfolio as well as third-party tools.

3. Exclusive offer

We are offering unique incentives for Google Optimize users who switch to Personalize. Speak to our team to learn more.


Ahmed Elyamany is Product Marketer at Sitecore. Find him on LinkedIn.