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Work together across the journey

Customers expect a seamless experience from your brand. They want to engage on their terms and pick up exactly where they left off for experiences that happen without any second guessing.

To make this a reality, every area of your business needs to work across processes and technology solutions to create unified experiences. Whether your customer chooses to reach out online or in-store, the goal is to make them feel recognized and understood. 

From marketing to IT, talent to product design, every function has a unique perspective, data, and insight. By establishing workflows that bring everyone together, you can plan and create content that really speaks to your customer, their journey, and their motivation.  

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Meet the moment with customers

A recent Sitecore survey revealed that consumers have high expectations for how brands interact with them along the buying journey. Having the right technology and organizational processes can help brands deliver.

8 in 10

consumers say it's very powerful when brands remember previous actions they have taken1


of consumers say it's important for brands to provide a relevant, helpful experience throughout the buying journey1

Key tactics to help you execute seamlessly

  • Develop workflows that bring your teams together for content planning, creation, and management
  • Establish processes that give marketing oversight of all content that’s being created and what channel or customer need it's being created for
  • Connect your commerce, content, and social media platforms to encourage seamless sharing across teams
  • Consider how you manage the roll out of global campaigns – what can you do to ensure consistency across locations?
  • Build a commerce environment that can manage online and in-store experiences as well as emerging “phygital” environments
  • Choose a platform that can support B2B and B2C commerce, as well as franchise, distributor, and marketplace models

Integrated solution transforms the experience

Central Queensland University connected 50 disparate systems to create a seamless student experience, while reducing student and staff frustration.

We've helped these brands execute seamlessly

Wolters Kluwer logo
INEOS Grenadier logo
general mills logo
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Additional insights to help you execute seamlessly

Get started with Sitecore

A full-suite digital experience platform from Sitecore enables you to collaborate effortlessly on strategy and creation – uniting your knowledge to meet your consumers' expectations with consistency, accuracy, and flair.

1. 2022 Brand Authenticity Report