MEET EVERY MOMENT
Connect authentically to stand out
Sitecore research found that consumers place more emphasis on what brands stand for beyond the products and services they deliver.
of people believe brands should make a conscious effort to ensure their customers feel represented in their marketing1
of brands say they plan to feature more diversity in ad campaigns in the next 12 months1
Key tactics to help you stand out
- Create an inclusive content strategy, leading with empathy and understanding to connect in a meaningful way with your customers
- Build a tech stack that allows you to scale based on customer data and buying stage, so you can respond authentically to customer needs
- Ensure your campaigns represent broader segments of your customer base so all customers feel included in your messaging
- Know your core brand values and express them through your content and across all channels to engage customers
- Instead of forcing your customer down a set path as their needs change, put the right technology in place to follow their journey
- Build a robust post-sale experience and empower customer service employees to resolve customer issues themselves
Stand out with the right content
Meeting every moment for your audience starts with having the right content on the right channel that connects with them in an authentic way. Hear how L'Oréal stands out with a global approach to content.
We've helped these brands differentiate from the competition
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Unifying content, experience, and commerce, Sitecore's composable digital experience platform is a suite of products that empower brands to stand out and deliver the experiences customers crave.
1. Sitecore (2022) 2022 Brand Authenticity Report.