Table of contents
Sitecore Design Studio
Thank you for helping us pass along the Sitecore story. We want to make it as easy as possible for you to present our brand in the best way possible. This brand reference guide highlights some of our basic design elements and how to use them.
Brand purpose and position
Leading organizations turn to Sitecore to create meaningful connections with their customers. We amplify the impact of digital experiences by orchestrating content, personalization, commerce, and customer data into insights that deliver the best possible experience.
Sitecore creates human connections between brands and their customers via digital experiences that leverage end-to-end content, seamless commerce and continuous personalization to enable organizations to thrive in a world, where without a superior customer experience, there is no product.
The Sitecore logo
Looking to download the Sitecore logo? Artwork files for print (.EPS), broadcast, and web (.SVG and .PNG) can be downloaded from here. For more information regarding proper usage, please download and refer to the logo section in our Visual Identity Guide.
Our brandmark has been with us since Sitecore was founded, in 2001, and is an important part of our history. But as we grow, we evolve. As part of this evolution, our identity has been refined to reflect a more modern, bold, and powerful brand.
The red and black logo is our standard presentation. Use this on light backgrounds.
The red and white logo may be used on the brand Charcoal background when our brand colors are not available.
The red and white logo may be used on black background when needed.
The solid black logo may be used when color is not available.
The solid white logo may be used on any shade of gray background as long as good contrast is maintained.
The solid white logo may be used on the brand Charcoal background for a minimal effect, but the standard red and white color logo is preferred.
The solid white logo may be used on solid color backgrounds such as our brand teal when needed.
The solid white logo may be used on solid backgrounds such as our brand red when needed.
Logo cautions and misuse
The Sitecore logo is an important part of our brand. We work hard to maintain its integrity and consistency by avoiding improper uses and ensuring the logo is presented in its full, unaltered format even when among other elements, images, or logos.
Be sure the latest version of the logo is being used, discard any older versions. The tagline is no longer a part of our standard formatting. Do not use the tagline lockup or add a tagline to the logo.
DO NOT shrink the logo for any reason. Always ensure the logo has not been stretched or altered in any way from the original.
DO NOT stretch the logo for any reason. Always ensure the logo has not been stretched or altered in any way from the original.
DO NOT rotate the logo mark from its original position.
DO NOT custom color the logo. Always ensure the logo color is formatted according to one of the approved formats and presented properly.
DO NOT add special effects, gradations or dimension to the logo. The logo mark details need to be clearly maintained, especially the separation lines between the elements. Proper contrast and a clean, flat presentation helps to maintain the logo's integrity.
DO NOT change the format of the logo mark and logotype to generate new lockups. Please contact Sitecore Design Studio for approved options, permissions and special formats if the standard configuration does not work for your particular needs.
DO NOT place the logo over busy images or complex patterns. Use the solid white or black logo when the background allows for proper contrast. The logo's shapes and details should always be clearly visible.
DO NOT outline the icon. The logo mark should only be presented using approved solid colors to ensure that all of the elements are always clearly defined.
DO NOT customize the individual shapes of the logo mark. The logo mark should always be presented in solid approved colors such as red, white, charcoal and black.
DO NOT introduce overlapping or disruptive elements that alter the logo mark. The logo should always be presented in its original format to maintain brand value.
Always be sure to check the integrity of the logo mark, particularly when working with vector artwork. If the logo elements have shifted position or altered shape in any way, replace the logo with original artwork and eliminate damaged or corrupt files as well as any instances within your templates or layouts.
Below are the basics on our brand fonts and colors. For more information and examples, including our iconography and photography, please download and refer to our Visual Identity Guide.
Typography is an essential part of a design system as it helps to unify our messaging and create familiarity. Avenir Next LT Pro is Sitecore’s corporate typeface. The word avenir is French for “future,” which we feel is fitting as we evolve to a more modern identity. Avenir Next is friendly, straightforward, and its design complements the larger design system. The primary use of this typeface in our design system is made up of three weights: Regular, DemiBold, and Bold. Be sure to work with our licensed copy of Avenir Next LT Pro when creating projects internally or as a freelance vendor to ensure all files utilize the same version of the font. A webfont version of Avenir Next LT Pro is also available for Sitecore projects upon request.
Sitecore uses the Open Sans family as its cross-platform font for PowerPoint, Keynote, Word documents and other templates that require a common font to be specified.
Primary brand colors
RGB: 254, 41,17
CMYK: 0, 94, 100, 0
Pantone: Bright Red C
RGB: 28, 166, 163
CMYK: 77, 13, 40, 0
Pantone: 3272 C
RGB: 35, 35, 35
CMYK: 71, 65, 64, 72
Pantone: 3272 C
RGB: 0, 0, 0
CMYK: 75, 68, 67, 90
Pantone: Black 6 C
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
RGB: 240, 240, 240
CMYK: 3, 2, 2, 0
Pantone: 427 C
RGB: 204, 204, 204
CMYK: 19, 15, 15, 0
Pantone: Cool Gray 3 C
RGB: 153, 153, 153
CMYK: 43, 35, 35, 0
Pantone: Cool Gray 6 C
RGB: 112, 112, 112
CMYK: 57, 48, 48, 15
Pantone: 424 C
RGB: 51, 51, 51
CMYK: 69, 63, 62, 58
Pantone: 446 C
Our palette is simple, bold, and confident. Ample white space allows our colors to pop. The red and teal should be used sparingly, while the range of grays provide flexibility and create hierarchy. We should utilize high contrast color combinations to create a bold look and meet accessibility requirements. The full spectrum of gray shades are available as needed to ensure readability, contrast and variety. Use the specified gray shades first, then customize gray mixes as needed, always maintaining an equal value of RGB = R:100, G=100, B=100.