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Our Story

The Sitecore story from 1998 to now

Learn how Sitecore began, as well as the strategic, technical, and business decisions that paved the way for our market-leading content management system and digital experience platform.

Join us...

... for a journey through our history


Before there was Sitecore... there was Pentia

In 1998, five friends – Thomas Albert, Jakob Christensen, Peter Christensen, Ole Thrane, and Michael Seifert – founded Pentia A/S, a systems integration company focused on implementing websites built with Microsoft technologies.

Sitecore founders


Sitecore 1.0 is released


With the release of Sitecore 1.0, our product logo was designed. Did you know it represents the steps of the Trekroner Fort lighthouse in Copenhagen?

Sitecore lighthouse
The Trekroner lighthouse in Copenhagen


Sitecore Corporation founded

Original Sitecore logo
The original Sitecore logo

In 2001, the Sitecore Corporation was founded, with Michael Seifert as the CEO, and Sitecore 3.0 was released, beginning to take the content management system (CMS) market by storm.


Copenhagen office is opened


Sitecore 4.0 built entirely in .NET

Sitecore 4 UI


Sitecore expands internationally

Beginning with Ukraine in 2002, followed by the US in 2004 and UK in 2005, then Australia in 2007, and the Netherlands and Sweden in 2008, Sitecore's international expansion was swift and reflected our growth.

Sitecore Amsterdam office building
Sitecore Amsterdam office


Sitecore 5.0


Sitecore 5.3 released


Sitecore 6.0 released


Online Marketing Suite is released

Sitecore Online Marketing Suite, born out of Seifert's strategic vision to go beyond making "a typewriter for the web", created a central repository of information for each web visitor, which could be used to create and deliver personalized digital experiences. The foundation was laid for Sitecore Experience Platform.

A screenshot of Online Marketing Suite
Online Marketing Suite UI


First MVPs announced

The Sitecore MVP Awards recognize individuals with a passion for sharing their knowledge and expertise through active participation in online and offline Sitecore communities. Since 2009, more than 700 individuals have received the distinction.
MVP Award


Canada & Germany offices opened

welcome new offices

Our expansion continued with offices opened in Canada & Germany


Sitecore acquires Pectora

Sitecore acquired the development team and the intellectual property of Pectora, a long-standing Sitecore technology partner.


Singapore & France offices opened


A banner year

This was a big year for Sitecore. With the release of Sitecore 7.0, we coined our tagline "Own the experience" and were chosen as "Best Enterprise Solution" by Critics Choice. The stage was set for our dominance of the Web Content Management market.

Best Enterprise CMS award
Critics' Choice Best Enterprise CMS award


Microsoft Alliance ISV Partner of the Year

A lucite block with the Microsoft logo and light shining through

Sitecore earns the coveted honor from the technology giant and one our most important strategic partnerships.


Belgium, Malaysia, China & Indonesia offices opened


Sitecore 8.0 released


Hong Kong office opened


EQT takes a majority stake in Sitecore

EQT logo

EQT, a purpose-driven global investment corporation, acquired a majority stake in Sitecore to help us drive growth, in partnership with our founders.

We also announced our partnership with Microsoft Azure. Together, these two events helped fuel amazing growth in the next few years.


Middle East and India offices opened


Sitecore 9.0 released


A signature year

A lot happened for Sitecore in 2018. We acquired Stylelabs, Gartner named us a Leader in the Web Content Management Magic Quadrant for the 10th year in a row, and we began expanding our partnership with Salesforce.

Gartner logo


Sitecore acquires Stylelabs

Stylelabs' marketing content hub includes DAM, MRM, PIM and CMP, making Sitecore the only company that can deliver functionality spanning the entire content lifecycle, for an end-to-end digital marketing solution.

Stylelabs logo


Rebrand and a new website

2019 Homepage

Sitecore’s branding got an entirely new look and we upgraded our website to Sitecore 9.0 to showcase the capabilities of our personalization.


Sitecore acquires Hedgehog

Sitecore acquired Hedgehog Development, a customer and partner-focused digital consultancy to help accelerate our growth while bolstering the people, technology, and services supporting Sitecore Solution Partners.

HedgeHog logo


Sitecore names Steve Tzikakis CEO

Steve Stathis Tzikakis

Tzikakis joined Sitecore at a time when the company’s solutions were seeing unprecedented demand. In the wake of the pandemic, businesses are finding it crucial to interact and make human connections via a digital experience — often the only way to engage directly with customers.

Read more


Sitecore 10 released


Our biggest year yet

In January, we announced the largest investment ever in martech to grow our business, expand our employee base and accelerate product innovation. Later in the year, we acquired Boxever, Four51, Moosend, and Reflektion.

4 logos


Greece office opens


The future is bright

In 2022, Sitecore is re-imagining the Digital Experience Platform space, with our cloud-based, SaaS-enabled, composable DXP. We continue to grow at a historic rate and our brand is getting another refresh that’s bold, highlighting our inventiveness and passion for what we do. It's an exciting time — join us!

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