Vanson Bourne survey mentioned in coverage regarding data-driven insights

With the market becoming more complex and customers demanding a personalized experience, data-driven marketing is the only way forward. As we head into 2018, marketers are more focused than ever on using data-driven insights to better understand their customers and boost their overall competitive advantage.

Read More: https://www.business2community.com/marketing/25-mind-blowing-statistics-state-data-driven-marketing-2018-02042501