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Building lifelong relationships with customers

Want to learn more about how to build lifelong relationships with customers even before DMEXCO 2019? Find insights, news, and tips from our top tech and business innovators below. To always stay up to date, sign up for our newsletter, below.

Solving the content crisis

There’s a content crisis raging away within the companies we all know and love; 97% of people who work in marketing say content is their biggest concern. Content is what keeps CMOs awake at night.
by Tim Pashuysen, Co Founder of Stylelabs

The new commerce game: The challenge and the opportunity

Customer experience has changed the commerce game. It gives start-ups the ability to take on multinational corporations. It gives manufacturers the chance to bypass distributors and sell directly to their customers. And it gives retailers the opportunity to digitally connect with their customers on a human level.
by Wanda Cadigan, Vice President, Commerce Sales, Sitecore

The Forrester Wave™: Sitecore named a Strong Performer in Content Marketing Platforms for B2C Marketers

Feeling a little overloaded and under-confident these days? If you’re like a lot of marketers, your answer probably is a reluctant “yes.” Read to learn how Sitecore can give you helping hand end to end.
by Matt Krebsbach, Sn Director Product Marketing, Sitecore

The 5 hard truths marketers must face

The role of the marketer has changed significantly in the last few years. A better digital experience is now the ultimate goal for CMOs and digital marketers. But if we are going to successfully drive digital experience across our organization, we have to face the hard truth about where we are today. Here are five hard truths that CMOs and digital marketers need to face.
by Paige O'Neill, Chief Marketing Officer, Sitecore

How is today’s digital climate redefining the CMO’s role?

When there’s research that shows 80% of CEOs are either unimpressed or don’t trust their Chief Marketing Officer, a question like “how is the CMO role being redefined?” makes for an incredibly complex answer.
by Paige O'Neill, Chief Marketing Officer, Sitecore

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