Enabling Omnichannel Experiences at Scale: Transforming Content Management
Changes to how we work, shop, communicate, and live our day to day lives in the wake of COVID-19 necessitates delivering a true omnichannel experience and doing more with less.
With demand for omnichannel and improved digital experiences gaining momentum there has been a fundamental shift in how people conduct their lives.
Join Sitecore and Creative Folks as we discuss the changing face of content and new ways of creating and managing content, how we understand it’s ROI and most of all what you need to do to get adoption so you can finally deliver experiences at scale.
At this event, we will be examining Manufacturing and Retail industries as case studies and examples, however attendees from all industries are welcome.
Event details
7:30 - 7:45
Registration & Networking
7:45 - 7:50
Welcome and scene setting
7:50 - 8:20
Why are omnichannel content platforms a logical necessity?
by Andrew Lomas, Director & Co-founder, Creative Folks
8:20 - 8:35
True ROI of Content Management
by Vicki Bednjacic, Content Hub Sales Specialist, Sitecore
8:35 - 8:50
Building a Business Case for Content Hub
by Andrew Lomas, Director & Co-founder, Creative Folks
8:50 - 8:55
Close
by Creative Folks
About Creative Folks
Creative Folks is an independent content technology business focused on solution consulting, project delivery and managed services. They provide toolkits for marketers, retailers, educators and media companies to create, manage, distribute and analyse content.
A Gold Partner of Sitecore, Creative Folks is also a Sitecore Content Hub Specialized Partner. This partnership means that Creative Folks’ customers have a broader range of solutions to leverage in their digital transformation journey.
Andrew has spent his career helping marketers and content creators solve problems using technology. He has worked with creative agencies, publishing houses, and corporate marketing teams to optimisemarketing and content operations through technology and process re-engineering.
Vicki has worked in area of content management and customer experience management for over 20 years. During this time she has worked with a number of CX, DAM and content management solutions and has collaborated with various organisations in a range of industries to develop their digital asset and content management strategy and vision.
