Zablan has over 20 years of experience in senior executive roles with high growth companies in the areas of data, analytics, digital marketing, and content management software. A proven global leader, he most recently served as President of Adobe EMEA and Group President of Experian Marketing Services, North America, and UK/I.
At Adobe, Zablan helped drive the business model transformation to cloud subscriptions, delivering Marketing Cloud growth by focusing on client success and creating digital marketing awareness and thought leadership. At Experian, Mark had full responsibility for Experian's marketing services portfolio of businesses and played a major role in repositioning the company to deliver multichannel marketing services as the industry was moving to digital marketing.
“Mark brings a wealth of significant sales and marketing expertise to Sitecore,” said Michael Seifert, co-founder and CEO, Sitecore. “After delivering another profitable year of double-digit growth at Sitecore, we look forward to Mark helping take Sitecore to the next level, tapping the considerable market opportunity for experience management and digital transformation our customers are clamoring for.”
“I’m thrilled to be joining such a fast-growing company like Sitecore,” said Mark Zablan, Chief Revenue Officer. “Sitecore’s technology platform is amazing in every conceivable way, and I look forward to expanding Sitecore’s impressive global customer base.”
About SitecoreSitecore is the global leader in experience management software that enables context marketing. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, automates communications, and enables personalized commerce, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time—before, during, and after a sale. More than 4,900 brands—including American Express, Carnival Cruise Lines, easyJet, and L’Oréal—have trusted Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.
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