Sitecore Speeds Digital Experience Time-to-Market for Customers; Delivers PaaS Agility, Scale, and Cost Benefits for Entire Sitecore Solution; and Launches Managed Cloud Options for Deployment Flexibility

MarTech®, San Francisco, CA – May 9, 2017 – Sitecore®, the global leader in experience management software, today announced its Sitecore Cloud delivers next-generation platform-as-a-service (PaaS) native support for the entire Sitecore solution. Empowering marketers to more quickly execute digital initiatives in context of customer interactions, Sitecore Cloud leverages the speed and agility of Microsoft Azure’s PaaS development and deployment environment.

With this announcement, Sitecore, having already brought its Web Experience Manager (XM) to Azure, will be offering the entire Sitecore® Experience Platform™ (XP) and Sitecore® Commerce on Azure. As a modular open platform, Sitecore provides customers with the choice to start with basic web and mobile content management, and expand to add other integrated solutions such as Commerce, email automation, and other omnichannel options to fit any environment and budget. This flexibility combined with the speed and power of Azure gives businesses a strong advantage achieved through faster time to market, ability to scale with demand, and control over total cost of ownership (TCO).

“Azure provides exceptional speed, scale, and reliability all the while saving costs associated with last-generation infrastructure-as-a-service and on-premises infrastructures,” said Ryan Donovan, senior vice president of product management at Sitecore. “Sitecore and Azure is a winning combination that enables digital marketers and IT teams to get up and out in market fast, without the traditional long wait times associated with digital marketing technologies.”

Jason Zander, corporate vice president, Microsoft Azure added, “Sitecore has architected its platform to natively support Microsoft technology from the beginning. Now it brings its digital marketing cloud to Microsoft Azure. The powerful combination will deliver customers a competitive edge through faster time to market.”

In today’s highly competitive market where milliseconds matter, digital marketers must deliver relevant campaigns and messages in context, across every channel. Sitecore Cloud on Azure delivers everything from websites and landing pages to full-scale integrated campaigns, Internet of Things (IoT), and AR/VR digital experiences with breakthrough speed. Given its native support for Azure, Sitecore Cloud can be deployed, up and running in under an hour—not days or weeks.

“Azure and Sitecore is a great marriage,” says Olivier Deneef, client service director of The Reference NY, implementation partner to Kodak Alaris.  “We have to worry less about managing the infrastructure, and instead we can focus on what we do best—creating innovative digital solutions that clearly contribute to our clients’ business.” 

Kodak Alaris’s Information Management Vice President of Global Marketing Siddhartha Bhattacharya adds, “We wanted to focus on customer challenges by using a future-proof content management platform. Running Sitecore Cloud on Azure, we can provide customers with a personalized experience, one that is customer-centric instead of product-centric.”

Sitecore Cloud on Azure leverages Microsoft’s global data centers, is enterprise-grade, and has the ability to scale up and out as demands shift. For IT and marketing teams, Sitecore Cloud delivers:

  • Speed: Users can simply point-and-click a Sitecore XM or XP deployment in minutes through the Azure Marketplace, or deliver more customized Sitecore environments utilizing the Azure Resource Manager (ARM) templates
  • Flexibility: While Sitecore offers a fully managed cloud for all of its customers, both Sitecore customers and partners also have the freedom and choice to manage the cloud deployments on their own.
  • Scalability: Users have the ability to scale up and scale out as campaigns and programs evolve, with pay-as-you-go metering for cost control.

Sitecore and Sitecore’s Solution Partners offer Sitecore Cloud demonstrations, trials, and proof-of-concept projects. For more information on Sitecore Cloud, visit To test Sitecore on Azure, visit the Azure Marketplace

About Sitecore

Sitecore is the global leader in experience management software that enables context marketing. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, automates communications, and enables personalized commerce, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time—before, during, and after a sale. More than 4,900 brands—including American Express, Carnival Cruise Lines, easyJet, and L’Oréal— have trusted Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

Hotwire PR for Sitecore
Heather Craft

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