Sitecore to Offer Stackla UGC Within the Sitecore Experience Platform for More Authentic, Dynamic Customer Experiences

Sausalito, Calif – June 1, 2017 – Sitecore®, the global leader in experience management software, and Stackla, the leading user-generated content (UGC) platform for enterprise brands, today announced an expanded partnership that will enable companies to deliver highly personalized brand experiences that include fresh, real-time UGC.

Through this partnership, Sitecore will offer Stackla software with Sitecore Experience Manager and Experience Platform. A new Stackla for Sitecore UGC Connector provides unmatched integration between Sitecore’s industry-leading experience platform for digital marketing and Stackla’s acclaimed UGC platform. Overall, the integration between Sitecore and Stackla enables customers to dynamically display user-generated content across their CMS and beyond – creating authentic, human experiences proven to drive deeper engagement, increased sales, and greater customer retention and loyalty.

“User-generated content builds authenticity and trust, and is an increasingly powerful tool in every marketer’s repertoire, solving the problem of personalizing content at scale,” said Mark Zablan, Chief Revenue Officer at Sitecore. “Together, Sitecore and Stackla realize the power of personalization with real customers telling a brand’s story through their own experiences in real time.”

Consumers today are increasingly influenced by their peers, family, and friends. Nielsen reported 92 percent of consumers trust earned media more than any form of advertising. User-generated content has an extremely high influence on consumers’ behavior and purchasing decisions. In fact, Forbes revealed 81 percent of consumers’ purchase decisions are influenced by social media posts, meaning the inclusion of user-generated content in the overall customer experience mix is critical.

“We’ve embraced user-generated content across our travel brands as it’s proven to be the most effective way to connect with customers and generate new ones,” said Dan Christian, Chief Digital Officer at The Travel Corporation. “UGC and personalization are incredibly powerful tools on their own, but the combination of Sitecore and Stackla together will give our brands the ability to provide highly relevant and personalized experiences to every customer throughout the research and booking experience. This is a very exciting development for us.”

Stackla’s extensive technical expertise in UGC will now feed directly into Sitecore’s Experience Platform, providing digital marketers an intelligent and automated approach to discovering, curating and delivering the most relevant, personalized user-generated content for each target visitor. Data and insights resulting from customers’ interactions with Stackla UGC are captured directly in Sitecore’s Experience Platform database, providing the marketer with an even greater holistic view of their customer.

“Customers expect immediate personalized interactions whenever they engage with brands,” said Peter Cassidy, Chief Product Officer and co-founder of Stackla. “This partnership combines authentic content with comprehensive data and intelligent technology, meaning better marketing with less effort.”

Sitecore’s Experience Platform supports content management, commerce, analytics, testing, optimization and marketing automation; and is used by thousands of companies for web content management and integrated digital marketing campaigns to IoT, virtual/augmented reality and other brand-first digital experiences. Stackla aggregates user-generated content from 30+ social sources, allowing marketers to sort, categorize and tag each piece with rich metadata and predictive intelligence. Both Sitecore and Stackla leverage the power of machine learning to automate computationally difficult tasks, identify patterns and deliver real-time insights to greatly improve performance outcomes for digital marketers.

For more information, visit sitecore.net/stackla-ugc, and to see Sitecore and Stackla in action visit booth #247 at IRCE in Chicago June 6-8.

About Sitecore

Sitecore is the global leader in experience management software that enables context marketing. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, automates communications, and enables personalized commerce, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time—before, during, and after a sale. More than 4,900 brands––including American Express, Carnival Cruise Lines, easyJet, and L’Oréal––have trusted Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

About Stackla

Stackla is the leading user-generated content (UGC) platform that puts customer stories at the heart of enterprise marketing. Through predictive intelligence and automation, Stackla helps brands identify authentic, compelling customer stories across the social web and showcase them at scale throughout their core marketing channels – increasing engagement, strengthening customer trust and driving sales. Trusted by more than 450 brands across travel, hospitality, CPG, retail, sports and non-profits, Stackla is designed to meet the content personalization needs of enterprise-level organizations such as Disney, McDonald’s, Toyota, Sony, Expedia and Manchester United. For more information, please visit www.stackla.com and follow us on Twitter at @stackla.

Contact
Hotwire PR for Sitecore
Heather Craft
SitecoreUS@hotwirepr.com

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