San Francisco, Oct. 1, 2021Sitecore®, the global leader in digital experience management software, today announces the appointment of Bertil Majer as Chief Legal Officer.

Bertil, who joined Sitecore from SAP on October 1, will report to Steve Tzikakis, CEO of Sitecore. He will lead the Sitecore legal team to help the company scale globally, convey counsel on acquisition strategy and product innovation, and support the ongoing success of customer relationships.

Commenting on Bertil’s appointment, Steve Tzikakis says, “Bertil’s expertise is exactly what we need to take Sitecore to the next level. Closing the biggest investment round for a marketing technology firm in history has given us a new perspective and path to growth. To achieve our ambition of being the undisputed digital experience leader, I can think of no better legal mind to represent the firm’s interests.”

Bertil held various leadership roles at SAP, most recently EMEA and Greater China Regional General Counsel. In this final role focusing on customer success, he was instrumental in simplifying legal documentation within customer contracts. His advice on transformation strategy and business development elevated him to trusted advisor status for many of the firm’s most senior leaders and clients.

“This is the perfect time to be joining Sitecore, a company that sits at the intersection of global commerce and the customer experience. The past 18 months has shown how important it is to keep that human connection in everything we do. That’s why so I am excited to get started and build-out our global legal team, cement a culture of openness and trust, and help our customers fulfill their enormous potential,” says Bertil Majer.

Based in Switzerland, Bertil will immediately get to work with the integration of Sitecore’s recent acquisitions of Reflektion, Moosend, Boxever Ltd., and Four 51 Inc. as well as supporting the company’s strategic vision, more information of which will be announced at Symposium, Sitecore’s flagship customer event, taking place October 5-7, 2021.


About Sitecore

Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Kimberly-Clark, L’Oréal and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at

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