Copenhagen, Denmark. – March 7, 2017 Sitecore®, the global leader in customer experience management, today announced the complete list of winners of the Sitecore Experience Awards 2016. Every year, the Sitecore Experience Awards honor Sitecore customers and their partners who thoroughly demonstrate how their Sitecore solution is delivering an outstanding experience for customers and their own organization.

The categories for the 2016 awards were:

  • Best Content Strategy: The Best Content Strategy award winner showcases a digital content marketing strategy that transformed an organization’s website from company-centric to customer-centric. This year’s winners illustrated a persona-led content strategy, the research and planning processes that led to persona and content creation, and how content was delivered through relevant channels.
  • Marketing Agility: The Marketing Agility award recognizes marketing teams that have made significant, measurable gains in productivity and marketing ROI through the Sitecore platform. This year’s winners outlined clear before and after scenarios for team output and content publishing times as well as any associated organizational or team advantages, as a result of time/resource savings.
  • Real-time Engagement: The Real-time Engagement award recognizes marketing teams that are successfully delivering relevant, personalized, omnichannel content, in context and at the moment of engagement. This year’s winners illustrated the customer journey, showing content tailored to the customer and the channel, delivered in context.
  • Best E-commerce Experience: The Best E-commerce Experience award recognizes organizations that are delivering a seamless, integrated ecommerce experience that makes the online browsing, selection, purchasing and post-purchasing process seamless, helpful and relevant. Built on Sitecore Commerce, this year’s winners showcased personalized product suggestions, evidence of cross-selling and up-selling metrics, an omni-device shopping experience, and optimization strategies to improve shopping cart conversions.
  • Digital Innovation: The Digital Innovation award showcases marketing teams that have built a truly customer-centric online environment on the Sitecore® Experience Platform™. This year’s winners pushed the boundaries of what’s possible online; delivering a truly unique and useful site designed specifically for how their customers interact online.
  • Global People’s Choice: The Global People’s Choice award put 43 projects in the limelight and up for the public vote. The three entries with the most votes on Facebook, RSPCA Queensland, Southampton Football Club and W.P. Carey were put forward to the Sitecore judging panel and an overall winner, Southampton Football Club and their partner, Delete was chosen based on the quality of their associated award-entry submission.
  • The Ultimate Experience: The Global Ultimate Experience award winner is living the context marketing dream and can evidence, in detail, how they deliver the right content, to the right customer at the right time—every time. This year’s winners outlined how their website made optimal use of content management, omnichannel marketing, and contextual intelligence. All entrants used Sitecore xDB and the winners showed intelligent use of marketing automation and personalization functionality.

We were thrilled with the turnout of this year’s Sitecore Experience Award winners,” said Scott Anderson, CMO, Sitecore. “The depth of innovation, thought leadership and customer-centric thinking was the best yet and we are excited to see how future winners will harness the true power of context marketing.”

Complete winners list:

Global Ultimate Experience
Partner: DIS/PLAY A/S

Global People’s Choice
Southampton Football Club
Partner: Delete


Regional Ultimate Experience

  • North America: Benjamin Moore, partner: Meredith Xcelerated Marketing (MXM)
  • United Kingdom: The AA, partner: Codehouse
  • Australia & New Zealand: QIC, partner: MullenLowe Profero
  • Nordics: KRM AG (ECCO), partner: DIS/PLAY A/S
  • Benelux & France: Heineken, partner: Macaw
  • Asia: Tokyo Gas Co., Ltd., partner: Avanade
  • DACH: Faber-Castell AG, partner:

Content Management: Best content strategy

  • North America: Microsoft, partner: Avanade
  • United Kingdom: Hampshire County Council, partner: Deloitte Digital
  • Australia & New Zealand: TAL, partner: Deloitte Digital
  • Nordics: Danske Bank, partner: Implicit ApS
  • Benelux & France: Efteling, partner: Redhotminute
  • Eastern Europe: Legg Mason, partner: Infinity Group
  • Asia: PT Bank Central Asia Tbk
  • DACH: BLS AG, partner: Unic AG

Content Management: Marketing agility

  • North America: Procter & Gamble, partner: Mindtree Limited
  • United Kingdom: Williams F1, partner: Avanade
  • Australia & New Zealand: Canon, partner: Datacom NZ
  • Nordics: Volvo Construction Equipment, partner: Stendahls
  • Benelux & France: Carglass, partner: The Reference
  • Eastern Europe: Grecos Holidays, partner: Coders Center
  • Middle East & Africa: Roads and Transport Authority, partner: Indivirtual
  • Asia: Huawei
  • DACH: KUKA AG, partner: Namics AG

Contextual Intelligence: Digital innovation

  • North America: Herschend Family Entertainment / Dollywood, partner: Arke Systems
  • United Kingdom: Southampton Football Club, partner: Delete
  • Australia & New Zealand: QIC, partner: MullenLowe Profero
  • Nordics: FK Distribution, partner: Pentia
  • Benelux & France: De Baak Opleidingen, partner: Iquality
  • Eastern Europe: Innogy, partner: Internet Projekt
  • Southern Europe: Linakis Digital
  • Middle East & Africa: First Gulf Bank, partner: DigitasLBI
  • Asia: Minor Hotels
  • DACH: apetito AG, partner: Germany GmbH

Contextual Intelligence: Best data-driven website

  • North America: ExxonMobil, partner: Avanade
  • United Kingdom: Formica, partner: Kagool
  • Nordics: Struers ApS, partner: Kraftvaerk A/S
  • Benelux & France: Destil B.V., partner: Estate Internet
  • Asia: Nippon Paint, partner: Avanade

Omnichannel Automation: Best E-commerce experience

  • North America: Dow Chemical Company
  • United Kingdom: Bounty, partner: Kagool
  • Australia & New Zealand: Zip Water, partner: Switch
  • Nordics: KRM AG (ECCO), partner: DIS/PLAY A/S
  • Benelux & France: Dunlop Protective Footwear, partner: Valtech Netherlands
  • Eastern Europe: Grecos Holidays, partner: Coders Center
  • Asia: QNET, partner: Delaware
  • DACH: Aktion Mensch, partner: kuehlhaus AG

Omnichannel Automation: Real-time engagement

  • North America: American Standard Brands, partner: Delphic Digital
  • United Kingdom: FirstPort Property Services, partner: Sagittarius
  • Australia & New Zealand: Stockland, partner: Avanade
  • Nordics: OKQ8 Scandinavia, partner: THINK & Kraftvaerk A/S
  • Asia: Oita Godo Shimbun, partner: Fujitsu

About the Experience Awards

The Sitecore Experience Awards is an international competition held on an annual basis. Winners are selected in several categories within each region. The nominations list is based on input from partners, customers, the press, analysts, and colleagues. Nominees are asked to submit an application outlining how they are using Sitecore to generate amazing experiences that feel personal to every customer and create a powerful brand halo across every channel that delivers real business results. Winners demonstrate creativity in presentation, integration with rich data sources and applications, an ability to educate, inform and motivate to action, and a compelling overall user experience.

Visit to learn more about the global award winners.

About Sitecore

Sitecore is the global leader in experience management software that enables context marketing. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, automates communications, and enables personalized commerce, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time—before, during, and after a sale. More than 4,900 brands––including American Express, Carnival Cruise Lines, easyJet, and L’Oréal–– have trusted Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

Sitecore and The Sitecore Experience Platform are either registered trademarks or tradermarks  of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders. Sitecore reserves the right to alter product and services offerings, and specifications and pricing at any time without notice.

© 2017 Sitecore Corporation A/S. All rights reserved.