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App Developer Magazine: Companies Are Falling Short in Meeting Consumer Mobile Expectations

March 31, 2016: According to a recent research study, companies are still finding it difficult to create mobile experiences that meet consumer expectations. The study was conducted by Sitecore which polled 4,500 consumers in 11 countries about their attitudes toward mobile interactions, expectations, and experiences.

We recently visited with Scott Anderson, CMO of Sitecore, to discuss the challenges companies are facing with mobile interactions and his thoughts about the results of the study.