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Direct Marketing News:"It's Not About the Device, It's About the Experience"

March 29, 2016: Too many marketers are focused on mobile devices rather than focusing the consumers using the devices, according to findings from Sitecore's “Global Consumer Mobile Research Study.”

It's not about the device, it's about the experience,” says Charlotte Ziems, Sitecore's VP of content marketing and editor-in-chief.

The survey of more than 4,500 consumers in 11 countries found that though consumers rely heavily on mobile for from everything from their daily alarms to texts, messaging, social media, and searching the Web for specific information, 60% feel that their mobile expectations aren't being met in terms of the user experience, the continuity across channels, or customer service available.