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MarTech Advisor: Mobile First - Buzzword or Reality?

March 4, 2016: Scott Anderson, Chief Marketing Officer at Sitecore analyzes the constantly changing mobile consumer preferences and suggests strategies to bridge the gap between mobile leaders and customers.

On a recent trip to several different cities, I couldn’t help but notice the common thread of so many people hustling along, plugged into their mobile devices in various ways. It wasn’t just one group or demographic straddling the fence between the digital and physical worlds. It was people from all walks of life, across the entire array of devices and presumably conducting a spectrum of tasks as different as the variety of people conducting them.