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Sitecore Appoints Scott Anderson as Chief Marketing Officer


SAUSALITO, Calif. - March 31, 2015 - Sitecore, the global leader in customer experience management, today announced that technology and marketing veteran Scott Anderson has joined the company as chief marketing officer. Based in the Bay Area, Anderson will lead all aspects of Sitecore’s global marketing function as the company advances into its next phase of growth.

“We’re continuing to strengthen our executive team to accelerate our momentum and define the multi- billion-dollar experience marketing space,” said Michael Seifert, CEO, Sitecore. “Scott is a marketing and technology expert with customer advocacy in his DNA — and his track record has proven that he understands how to turn organizations into industry leaders by putting customers first. Under Scott’s leadership, we will own the experience marketing cloud category.”

Anderson has been instrumental in building technology brands, growing demand, driving go-to-market strategies, and increasing loyalty for companies that range from startups to Fortune 500 brands.  Most recently, as SVP of global marketing at Bazaarvoice, he transformed the marketing department into an accountable, data-driven practice and played a substantial role in leading the adoption of a customer centric business model company-wide. Prior to this role, Anderson was vice president of marketing at Hewlett Packard, where he was responsible for the brand health of its $55 billion commercial business.  He was instrumental in advancing the digital maturity of the global marketing organization.

“Customer experience is the key differentiator that makes or breaks companies today, and Sitecore enables marketers to provide those leading-edge experiences,” said Scott Anderson, CMO, Sitecore. “I was drawn to Sitecore’s trusted reputation in the industry and look forward to working with the team to achieve its experience marketing vision.”

Anderson’s appointment follows a year of strong momentum for the company.  In the past six months, leading analyst firms Gartner and Forrester named Sitecore a leader in Web Content Management (WCM) Systems. The company continues to expand its global footprint at 35 percent top line growth over the previous fiscal year.

About Sitecore

Sitecore is the global leader in customer experience management. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. With the Sitecore® Experience Platform™, marketers can own the experience of every customer that engages with their brand, across every channel. More than 4,400 of the world’s leading brands – including American Express, Carnival Cruise Lines, easyJet and L'Oréal trust Sitecore to help them deliver the meaningful interactions that win customers for life.

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Emily Iwan
+1 (415) 326-7471