Partnership brings deeper insights into consumer preferences and device-specific behavior
Sausalito, Calif – Feb. 15, 2018 – Sitecore®, the global leader in experience management software, today announced a partnership with 51Degrees™ that will bring comprehensive device detection services to the Sitecore® Experience Platform™.
From smartphones, tablets, and watches to desktop computers or smart TVs, consumers are using more devices than ever to research and interact with brands. Given that 75 percent of customers expect a personalized experience regardless of device, it’s up to marketers to deliver. With Sitecore device detection powered by 51Degrees™, marketers can immediately understand consumer device preferences and design experiences that will drive increased conversions.
“In an increasingly connected world, consumers are demanding more from brands,” said James Rosewell, CEO at 51Degrees™. “A major part of that equation is knowing which devices they’re using and understanding how and when those devices are being used. When the 51Degrees™ device detection technology is combined with the rich customer insights that come from the Sitecore Experience Platform, marketers are coming closer than ever to truly knowing and understanding their customers.”
Available out of the box in version 9 of the Sitecore Experience Platform, 51Degrees™ Device Detection is fully integrated and available in multiple areas of the platform to provide contextual and meaningful experiences to every user. Benefits include:
- Agility – Developers and marketers can quickly identify the exact device a customer is using to create intelligent, personalized, responsive, and adaptive web experiences.
- Intelligence – Using device detection data and tags, marketers can see device type, mode, price range, and features to deploy intelligent segmentation and deep reporting, and gain insight into customer preferences and behavior.
- Visibility – Sitecore applications use device data to present comprehensive reports across Sitecore’s marketing and reporting interfaces, allowing marketers to see how customers have interacted with the brand and make smarter business decisions.
51Degrees™ provides the most comprehensive and up-to-date device data with rapid API capabilities. The seamless integration between the 51Degrees™ device detection technology and the Sitecore Experience Platform offers unprecedented insights and opportunities for marketers to deliver the experiences that customers want.
“By integrating 51Degrees™ right into the Sitecore Experience Platform, we can provide our customers with an extremely powerful tool that enables smarter decision making,” said Ryan Donovan, EVP of Product Management at Sitecore. “With comprehensive insights into consumer device preferences, marketers can now deliver deeper, more personalized experiences, all of which leads to increased conversions, brand loyalty, and ultimately company growth.”
The Sitecore Experience Platform version 9 with 51Degrees™ device detection is available now—learn more.
51Degrees™ is the only device detection company designed in the current decade for the next decade. Speed of response and accuracy are important for delivering an optimal user experience and hi-fidelity analytics. 51Degrees™ performs with better than 99.9% matching accuracy against more than 880,000* combinations of Device, Operating system, Browser and Apps.
51Degrees was founded in the UK in 2010 and is the only commercial open source solution available. Leaders in AdTech, Publishing, Content Management Platforms, Digital Agencies, and over 1.5 million websites including global brands like eBay and Disney use 51Degrees’ Device Detection solution.
*Numbers accurate at time of publication but are continually increasing.
Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal—have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.
Sitecore VP of Communications and Content Marketing
Hotwire for Sitecore
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