Orlando, Fla. – October 11, 2018
, the global leader in digital experience management software, today announced the Ultimate Experience Award winners of the 2018 Sitecore Experience Awards
program. The award recipients were honored during a ceremony at Sitecore Symposium
, Sitecore’s annual user conference, in Orlando, Florida.
“Today’s businesses are challenged with understanding and improving brand experiences in order to keep pace with customer expectations,” said Paige O’Neill, chief marketing officer, Sitecore. “The Sitecore Ultimate Experience Award winners are the best of the best at delivering personalized experiences that engage, inspire, and support customers throughout their journey. The results they’ve achieved are impactful and the entire team at Sitecore congratulates their success.”
The 2018 Ultimate Experience Award recipients were selected from the regional category winners of the Sitecore Experience Awards, with one from each of the Americas, Europe, Middle East, & Africa (EMEA), Australia & New Zealand, and Greater Asia. They are:
Americas: Revitalizing iconic restaurant brands
– Dine Brands Global
is one of the world’s largest full-service dining companies and owner of the restaurant brands IHOP and Applebee’s Grill + Bar. To reclaim its industry leadership as an innovator, the company partnered with XCentium to deliver a digital presence that allows customers to access the right menus and conveniently order online with a consistent experience across devices that scales easily to accommodate high-traffic events and television advertising. In 2017, both brands increased sessions by more than 30%, increased repeat visits, and delivered year-over-year increases from online sales in terms of both revenue and number of orders.
EMEA: Driving digital-first for a luxury experience
– Volvo Cars
’ digital-first transformation aims to deliver 20% of sales from online channels and further position the respected automaker as a global luxury brand. Volvo partnered with Avanade to deliver an agile, innovative, and consistent buyer’s journey across 93 countries, offering the ability for customers to browse, configure, and purchase online. As a result, the company’s total web traffic in 2017 increased by 31%, consumers using the online car configurator tool increased by 48%, and sales increased 7%. In addition, Volvo’s mobile site was named “best-in-class” in the L2 2018 Automotive Digital IQ Index report
Australia & New Zealand: Streamlining student access to leading universities
– Open Universities Australia (OUA)
is a marketplace where anyone, regardless of prior academic achievement, can access more than 1400 courses and 170 degrees from 13 leading universities across the country. Through a Sitecore platform delivered by Avanade, OUA delivered more efficient onboarding tools for university partners; a portal where students can monitor and update their application, enrollment, payment, registration, and study progress; and integrations with Salesforce and other systems to provide a 360-degree view of the student base with real-time insight into the sales funnel. As of May 2018, OUA’s efforts have increased website leads by 249% and student enrollments by 66% compared to the prior year.
Greater Asia: Ensuring responsive customer experience from booking to baggage claim
– As part of an effort to drive quality improvement across the company, Philippine Airlines (PAL)
worked to reduce time to market for new products and services, build personalized marketing campaigns and customer-facing website content, and deliver localized websites for Japan, Korea, Taiwan, and China. PAL’s websites, delivered by Accenture/Avanade, have seen significant growth in traffic over the previous year, with pageviews increasing 132%, sessions increasing 93%, and users increasing 80%. Web conversions and sales have also grown dramatically, more than doubling in several digital channels. In addition, PAL was named one of the world's 10 most improved airlines
in 2017 and 2018 and earned its 4 Star Airline rating in 2018.
Sitecore Symposium 2018
More than 3,000 people attended Sitecore Symposium in Orlando, where Sitecore experts, partners, and customers converged to learn, inspire, network, and get a first look into Sitecore’s plans for the future. Digital marketing professionals received practical advice for building their digital marketing maturity, delivering superior customer experiences, and leading their company’s digital transformation.
Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands—including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal—have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.
Sr. Director, Public & Analyst Relations at Sitecore
Sitecore Media Relations
Sitecore®, Own the Experience®, Sitecore Experience Cloud™, Sitecore xConnect™, Sitecore Cortex™, Sitecore® Experience Platform™, Sitecore Experience Manager™ and Sitecore® Experience Database™ are registered trademarks or trademarks of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders. Sitecore reserves the right to alter product and services offerings, and specifications and pricing at any time without notice.
© 2018 Sitecore Corporation A/S. All rights reserved.