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CASE STUDY

Canadian Nurses Association offers personalized experience

New automated portal improves member services while reducing IT costs.

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Streamlining access for nurses

Canadian Nurses Associataion (CNA) recently made an historic decision to open its membership to licensed/registered practical nurses and registered psychiatric nurses. In addition to supporting current registered nurses, the organization’s membership numbers will expand and swell service demand.

CNA previously ran three different websites on three different platforms: the main website, the member portal, and a site for CNA’s Canadian Nurse magazine. Running these on disparate platforms increased IT complexity and costs. CNA aimed to streamline its infrastructure and processes while improving the user experience.

Company

50 employees

Industry

Service

Region

North America

Challenge

Streamline and improve user experience
Simplify membership sign-up and certification processes
Increase CNA membership
Reduce IT complexity and cost
Consolidate from three websites on three platforms

Solution

Sitecore® Experience Platform™ (XP) (v8)
- Multilanguage support
Sitecore® Experience Database™ (xDB)
Sitecore® Email Experience Manager (EXM)
Sitecore® Data Exchange Framework (DEF)
Integrations:
- Microsoft Dynamics
- Coveo
- UCommerce
- PSIGate
- Avalara AvaTax

Result

Created online membership and certification portal
Personalized membership experience
Unified data access across multiple systems
Increased conversion and sales by 30%
Reduced related IT costs by 50%

Silver Solution Partner

At TechGuilds, we believe there is a pain-free way to implement a customer’s experience strategy. A more transparent, less complicated way, where results meet expectations. We’re obsessively passionate about helping organizations find that way.

We specialize in Sitecore, the global leader in experience management software. Our goal is to help enterprises maximize the return on their Sitecore investment by providing development, training, mentoring, support, personalization, and experience marketing services. Our work has received some heart-warming recognition, including several Sitecore MVP awards and Top Web Developer in Canada.

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