Carglass personalizes the experience and increases bookings in under five months
With franchisees around the world, Carglass is a leader in vehicle glass repair and replacement service. Until recently, the company relied on its owner Belron to administer its regional websites. However, Carglass wanted more control of the web experience and was especially interested in personalizing the user experience.
With the green light from Belron, the company started looking for a new platform on which to build and locally manage the websites for the Belgium and Luxemburg markets. The goal? To boost online bookings while greatly reducing the volume of telephone calls to its call centers.
Carglass selected The Reference as its implementation partner and together they chose Sitecore Experience Platform (XP) running on Microsoft Azure.
In less than five months, The Reference developed and launched a new fully-responsive website from which customers can quickly and easily requests quotes and book or reschedule an appointment. They can also find extensive info about Carglass services (and warranties) as well as find the nearest service center, and read reviews from other customers.
With the new website, the company has seen a huge increase in online bookings and a 100% increase in visitors accessing the site via smartphone and tablet.
