Behind the brand
Tyres4U is driving innovation forward with a white-label e-commerce solution branded to its business partners. In white-labeling, one brand operates a property on behalf of another.
Tyres4U introduced tyre e-commerce websites for two Australian motor clubs that sit naturally within their primary websites.
The solution transforms how motor clubs serve their members with roadside assistance, tyre selection, and service scheduling, changing what usually is a grudge purchase—necessary, but no fun—into a streamlined and satisfying customer experience.
Sitecore automates previously manual retail processes, and enables Tyres4U to create and manage numerous site iterations from a single platform.
See the project