The Architectural Woodwork Institute’s new digital tool expands its ability to attract new members, helping them quickly find answers while on the job.
Sitecore Experience Awards
Architectural Woodwork Institute
SEA category: Most impactful human connections in a changing world
Challenges
- Develop a digital learning resource for members
- Meet evolving needs
- Increase ease of access to information
- Optimize content
- Create a new membership tier model
- Convert users to paying members
Solutions
- Sitecore Experience Platform (XP 9.0)
- Sitecore Experience Database (xDB)
- Sitecore Experience Analytics Tools -xAnalytics, xProfile; Sitecore Cortex
Results
- Expanded ability to gain new members
- Transformed printed book of woodworking standards into a digital tool
- Developed a new tiered-membership model
- Migrated and optimized content
- Provided access to videos, personalized content
- Implemented messaging throughout site
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