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In business worldwide for 165 years in the roofing business, BMI Group (BMI) created a consumer-friendly digital platform to optimize customer experience.
Challenges
- Introduce new global BMI brand
- Consolidate and unify a brand comprised of siloed companies
- Unify brand value propositions that were managed locally on a country-by-country basis
- Work with 36 languages across 46 countries
- Involve multiple content platforms and agencies
- Streamline disparate product catalog and sales process
- Improve data analytics
- Map customer journeys
- Create cross and upsell opportunities across brands
Solution
- “Hub and spoke” architecture for build and release management
- Sitecore® Experience Platform™ (XP) v9.0
- Sitecore Email Experience Manager (EXM)
- Sitecore Experience Accelerator (SXA)
- Sitecore xConnect
- Sitecore Experience Cloud
- Sitecore Experience Analytics (xAnalytics, Path Analyzer, xProfile)
- Sitecore Cortex
- Hosted on Microsoft Azure PaaS
- JavaScript Service (JSS) or Sitecore Omni
Results
- Consolidation will allow the shutdown of 285 sites and a significant savings
- Easy access to pdf content reduces the need for printed materials by 75% business-wide, prorated to a savings of £650K per year
- Product information is now displayed in a consistent manner across the entire catalogue
- Supported evolution of branded websites’ editorial and marketing experiences
- Legacy brands’ credibility and trust retained in global brand
- Optimized digital experience