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In business worldwide for 165 years in the roofing business, BMI Group (BMI) created a consumer-friendly digital platform to optimize customer experience.
Challenges
- Introduce new global BMI brand
- Consolidate and unify a brand comprised of siloed companies
- Unify brand value propositions that were managed locally on a country-by-country basis
- Work with 36 languages across 46 countries
- Involve multiple content platforms and agencies
- Streamline disparate product catalog and sales process
- Improve data analytics
- Map customer journeys
- Create cross and upsell opportunities across brands
Solution
- “Hub and spoke” architecture for build and release management
- Sitecore® Experience Platform™ (XP 9.0)
- Sitecore Email Experience Manager (EXM)
- Sitecore Experience Accelerator (SXA)
- Sitecore xConnect
- Sitecore Experience Cloud
- Sitecore Experience Analytics (xAnalytics, Path Analyzer, xProfile)
- Sitecore Cortex
- Hosted on Microsoft Azure PaaS
- Sitecore JavaScript Services (JSS)
Results
- Consolidation will allow the shutdown of 285 sites and a significant savings
- Easy access to pdf content reduces the need for printed materials by 75% business-wide, prorated to a savings of £650K per year
- Product information is now displayed in a consistent manner across the entire catalogue
- Supported evolution of branded websites’ editorial and marketing experiences
- Legacy brands’ credibility and trust retained in global brand
- Optimized digital experience
Platinum Solution Partner
EPAM is a global team of strategists, designers, developers, and architects who collaborate with Sitecore customers to solve the biggest business challenges through the creative application of design thinking and technology solutions.
Learn more about EPAM
