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To tackle growing competition and changing customer demand, Foamglas is shifting brand perception from basic product information to content based on customer experience, value and usability.
Challenges
- Maintain market share as a specialized business against new generalist players
- Address change in customer context with less time, faster turnaround, less in-house expertise
- Communicate the value of specialized Foamglas products to investors, architects, contractors
- Reach audiences spread across different types, industry sectors, geographical regions
- Improve current website offering only product listings plus some news
Solutions
- Sitecore Experience Platform (XP 9.0)
- Sitecore Experience Database (xDB)
- Sitecore Experience Accelerator (SXA)
- Sitecore Email Experience Manager (EXM)
- Sitecore Experience Analytics Tools – xAnalytics
- Sitecore Marketing Automation
Results
- Delivered a multi-region and multi-language corporate website with valuable, customer experience content
- Achieved a huge impact with existing and new visitors: overall traffic up 340%, new users up 356%
- Delivered a 20.8% conversion rate and average 169 contact form submissions per month
- Enabled a federated approach to content with localized content overseen by corporate marketing
- Deployed a component toolbox for editors to focus on storytelling content creation
- Developed a solution finder that offers technical, marketing and TCO to show how Foamglas fits building requirements
Platinum Solution Partner
Working with Sitecore since 2006, The Reference has three Sitecore MVPs, has won numerous Sitecore awards, and can present 40+ active Sitecore customers. Their areas of expertise include web development, digital strategy, e-commerce, online marketing, analytics, CRM and marketing automation, mobile applications, branding and design.
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