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PGH Bricks & Pavers has one of the industry’s most innovative product selection tools. Besides 3D rendering and performance, the standout feature is VR. It’s driven up user numbers and engagement.
Sitecore Experience Awards
PGH Bricks & Pavers
SEA category: Best innovation with emerging technologies
Challenges
- Give home builders a tool to visualize and customize the bricks to build dream homes
- Give the tool the wow-factor, make it eye-catching, engage customers
- End the need for customers to visit local houses to see examples with no guarantee their home would look the same
- Improve existing tool which was clunky, not very realistic and difficult to keep updated
Solutions
- Sitecore Experience Platform (XP 8.2)
- Sitecore Experience Database (xDB)
- Integrations include:
- Microsoft Azure PaaS
Results
- Developed Visualiser – a responsive web app with realistic real-time 3D rendering and VR capability
- Increased average session duration from 1.36 minutes to 4.47 minutes
- Doubled user numbers
- Sessions jumped by 77% with page views up by 100%
- Made app easy to update with new products and house designs
- Looked at other industry solutions to develop the best tool
- Improved back-end performance using Sitecore's image resizing to avoid multiple images
- Plan to use Visualiser as a key sales tool for other products in the future
