Direct-to-consumer beauty company Oriflame extends mobile reach with headless implementation
Swedish natural beauty company Oriflame, a direct products seller marketing via 3 million independent consultants in more than 60 countries, had a website created five years previously which was not keeping up with an evolving market. At the same time, they wanted to extend their reach even further into the China market.
In addition to achieving the required integration, the new app enables segmentation and delivery of personalized content as well as strong analytics capability. The app reached early stages of launch faster than expected and has the potential to incorporate e-learning and live streaming platforms down the road.