Personalization and a platform for future growth
The new site features login and store selection facilitated by Sitecore and Coveo search, and the combination tailors each customer’s experience to a preferred shopping destination. Integration with Microsoft Dynamics surfaces each store’s product inventory and pricing information. Personalization is based on relevant information such as self-identified pet ownership, so that web content and images can be tailored to various audiences. Microsoft Azure provides robust business continuity and scalability for 40 to 50 new stores per year.