Could Suzuki regain daily control over their site without the need for costly developers?

Suzuki Motor Corporation (SMC) founded The Motorcycle and ATV Division of American Suzuki Motor Corporation (ASMC), in Brea, CA, in 1963. ASMC markets motorcycles, ATVs and Scooters via an extensive dealer network throughout 49 states. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries.

Previously, Suzuki was using an aging home-grown CMS to manage their web content. The interface wasn’t user friendly and it required a developer to make any changes to the content, which was costly and time-consuming, not to mention error-prone. E-commerce and promotions were also a challenge to manage on the previous site.

With Sitecore, we’ve been able to take advantage of the native features like publishing windows and the media library to keep the site fresh and re-use assets.

Will Chamberlin

VP, Technology, Questus

Company Size

45,000 employees




North America