nemlig.com is Denmark’s largest online supermarket. With annual turnover of more than 1 billion Danish kroner, it is one of the top 10 most-used Danish web shops, visited 23 million times a year.
Sitecore Experience Awards
nemlig.com: Creating a better life for Danish consumers
With personalized shopping experiences and front-door delivery, nemlig.com eases the everyday for Denmark
Challenge
- Increase customer engagement, loyalty
- Create consistent, relevant, personalized customer journeys
- Enhance mobile experience
- Improve site search with preferences, history
Solution
- Sitecore Experience Platform (XP)
- Sitecore Experience Database (xDB)
- Headless architecture
- Integrations include:
- Salesforce CRM
- Salesforce Marketing Cloud
- Commerce API
Result
- Personalized experience at scale across web, mobile
- One-click cart fill from more than 1,500 recipes
- 28% higher turnover
- 55% more site visitors
- 159% increase in recipe use
- Higher average basket size
- Conversion rate among the best in Danish retail industry
- Tailored messages through the website, email, SMS, push
