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BEST WEB CONTENT EXPERIENCE Creating a better life for Danish consumers

With personalized shopping experiences and front-door delivery, eases the everyday for Denmark





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Sitecore Experience Awards 2018 pushes the boundaries of grocery shopping with personalization is Denmark’s largest online supermarket. With the goal of creating a better life for the Danish people by providing access to all the goods they need in one place and delivering orders to their door, desired to offer a relevant, inspiring, and 100% personalized customer experience to each shopper. partnered with Sitecore and IMPACT to offer personalization at scale. Using their previous preferences and buying history,’s new platform personalizes the front page, category pages, and search results for each visitor. In addition, the website now allows customers to transition smoothly between each of its over 1,200 recipes to purchasing the ingredients for it. With one click, all the ingredients needed are added to their cart. also engages customers with individual messages through the site, email, SMS, and push messages.

The number of site visitors has increased by 55% and turnover has increased by 28%. The average basket size has also increased and’s conversion rate is in the top class for the Danish retail industry.


  • Increase customer engagement and loyalty
  • Revamp the website
  • Create consistent, relevant, and personalized customer journeys


  • Personalized the customer experience across web and mobile
  • Improved site search based on preferences and history
  • One-click cart fill from recipes


  • 28% increase in turnover
  • 55% increase in site visitors
  • 159% increase in recipe use

Products used

  • Sitecore Experience Platform (XP)
  • Sitecore Experience Database (xDB)
  • Sitecore Experience Manager (XM)


Gold Solution Partner

Since 1998 IMPACT, one of the leading Nordic digital commerce specialists, has developed and executed advanced e-business, omni-channel and data driven marketing concepts and solutions for a large number of strong brands and companies.

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