Fluxys is fast establishing its position as a preferred gas infrastructure partner across and beyond Europe with a website offering popular gas trading tools and flexible, customizable content.
Sitecore Experience Awards
Fluxys
SEA category: Most impactful human connections in a changing world
Challenges
- Opening European energy regulations increased opportunity for new markets and new players
- Fluxys aiming to develop into a preferred gas infrastructure partner outside Europe
- Small inhouse marketing team
Solutions
- Sitecore Experience Platform (XP 9.2)
- Sitecore Experience Database (xDB)
- Sitecore Experience Accelerator (SXA)
- Sitecore Email Experience Manager (EXM)
- Content Hub
- Product Content Management (PCM)
- Sitecore Experience Analytics Tools
- Sitecore Marketing Automation
- Integrations include:
- Microsoft Azure PaaS
- Capacity application
- Tariff calculator
- Gas trading app
- Active Directory
Results
- Dramatically increased visitors to both commercial and corporate site sections
- Capacity app and tariff calculator now critical tools for customers
- Enabled gas traders to quickly find relevant information and applications to inform buying decisions
- Allowed content editors to efficiently maintain the site after acquisitions in new markets
- Enabled fast creation of different content types (contacts, services, news, press releases, companies, markets, financial information, T&Cs)
- Content editors can easily create content, add new pages, design them as needed
Platinum Solution Partner
Working with Sitecore since 2006, The Reference has three Sitecore MVPs, has won numerous Sitecore awards, and can present 40+ active Sitecore customers. Their areas of expertise include web development, digital strategy, e-commerce, online marketing, analytics, CRM and marketing automation, mobile applications, branding and design.
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