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Luminus, the N°2 energy provider in Belgium shifted design and improved the user experience dramatically to increase revenue across all business lines, including gas, electricity, boilers, insurances or solar panel installations and other energy related services.
Challenges
- Become Belgium’s first energy partner while offering a mobile first digitalized service
- Drive revenue by increasing the number of new clients, and improve up/cross-sell
- Reduce cost to serve existing clients by offering customer-centric self-help
- Reduce navigational complexity and improve the user experience
Solution
- Sitecore® Experience Platform™ (XP)
- Sitecore Experience Manager™ (XM)
- Integrations include:
- Salesforce.com
Results
- 130% increase in leads via user experience design
- Mobile traffic: 68% increase in sessions; 260% increase in price simulations; 181% new customers
- Improved SEO: 29% increase in organic traffic and 41% more new customers via organic traffic compared to the previous period
- Upsell of maintenance contracts to existing clients increased by 15%
- Content editors saw solid efficiency improvement
- Simplified user experience