Luminus, the N°2 energy provider in Belgium shifted design and improved the user experience dramatically to increase revenue across all business lines, including gas, electricity, boilers, insurances or solar panel installations and other energy related services.
Sitecore Experience Awards
Luminus
Award: Best Business Impact or ROI from a Digital Experience
Challenges
- Become Belgium’s first energy partner while offering a mobile first digitalized service
- Drive revenue by increasing the number of new clients, and improve up/cross-sell
- Reduce cost to serve existing clients by offering customer-centric self-help
- Reduce navigational complexity and improve the user experience
Solution
- Sitecore® Experience Platform™ (XP 8.2)
- Sitecore Experience Manager™ (XM)
- Integrations include:
Results
- 130% increase in leads via user experience design
- Mobile traffic: 68% increase in sessions; 260% increase in price simulations; 181% new customers
- Improved SEO: 29% increase in organic traffic and 41% more new customers via organic traffic compared to the previous period
- Upsell of maintenance contracts to existing clients increased by 15%
- Content editors saw solid efficiency improvement
- Simplified user experience
Platinum Solution Partner
Working with Sitecore since 2006, The Reference has three Sitecore MVPs, has won numerous Sitecore awards, and can present 40+ active Sitecore customers. Their areas of expertise include web development, digital strategy, e-commerce, online marketing, analytics, CRM and marketing automation, mobile applications, branding and design.
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