Creating astonishing experiences

Cirque du Soleil started with a group of street performers in Montreal, Canada in 1984 and today, manages approximately 40 shows around the world. In addition to the iconic shows under the blue and yellow big top, the Cirque du Soleil brand also includes other live entertainment brands such as the Blue Man Group, VStar Entertainment Group and The Works Entertainment Group.

When you start doing personalization and you see the lift in terms of conversion, engagement, and repeat business, you can’t stop playing with personalization.

Pierre-Paul Lariviere

Digital Experience Director,
Cirque du Soleil Entertainment Group

Company Size

1,500 employees