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Formula-E, a class of motorsport that uses only electric-powered cars, created a global web and app experience to drive fan engagement.
Sitecore Experience Awards
Formula E
Award: Most Innovative Use of Sitecore as a Digital Experience Platform (XP)
Challenges
- Connect fans across the world to create an innovative experience via a new website and application
- Grow awareness and build community for fans of the growing electric-powered motorsport
- Continuously engage fans during 13 races in 12 cities over 5 continents in accessible and user-friendly content
- Create a scalable content management system for multiple languages and customization per user
Solution
- Sitecore® Experience Platform™ (XP)
- Sitecore Experience Manager (FXM)
- Sitecore® Experience Database (xDB)
- Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)
- Sitecore xConnect
- Integrations include:
- Lionbridge Translation Services for machine and human translations
- Roadmap includes:
- Augmented reality (AR) features for fans to display cars and drivers in 3D
- Artificial intelligence (AI) will offer possible race outcomes and chat with the user
- Ability to influence outcome of a race by online voting to boost electric horsepower of fans’ favorite car
Results
- Reduced cost by centralising and consolidating diverse websites
- Enabled global, personalised marketing initiatives by country and in multiple languages
- Supported 8 website languages: English, French, German, Italian, Spanish, Spanish (Latin), Portuguese (Brazil) and Portuguese
- Enabled interactive Android and iOS app in 10 languages, including Chinese and Arabic
- Provided flexibility to develop relevant, contextual content per user
- Cloud hosted infrastructure allows scaling on race day
- First-time usage of the Formula E app for each race has averaged 10,000 users, or 130% increase in users per race
- One race day brought 110,930 users to the site with no issues
Silver Solution Partner
Dept is a leading international agency. From its offices in over 13 markets across Europe and North America, Dept’s 1500 digital experts combine creativity, technology and data to deliver services that build brands, grow businesses and make people’s lives easier.
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