SHARE
Formula-E, a class of motorsport that uses only electric-powered cars, created a global web and app experience to drive fan engagement.
Sitecore Experience Awards
Formula E
Most innovative use of Sitecore as a Digital Experience Platform (XP)
Challenges
- Connect fans across the world to create an innovative experience via a new website and application
- Grow awareness and build community for fans of the growing electric-powered motorsport
- Continuously engage fans during 13 races in 12 cities over 5 continents in accessible and user-friendly content
- Create a scalable content management system for multiple languages and customization per user
Solution
- Sitecore® Experience Platform™ (XP)
- Sitecore Experience Manager (FXM)
- Sitecore® Experience Database (xDB)
- Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)
- Sitecore xConnect
- Integrations include:
- Lionbridge Translation Services for machine and human translations
- Roadmap includes:
- Augmented reality (AR) features for fans to display cars and drivers in 3D
- Artificial intelligence (AI) will offer possible race outcomes and chat with the user
- Ability to influence outcome of a race by online voting to boost electric horsepower of fans’ favorite car
Results
- Reduced cost by centralising and consolidating diverse websites
- Enabled global, personalised marketing initiatives by country and in multiple languages
- Supported 8 website languages: English, French, German, Italian, Spanish, Spanish (Latin), Portuguese (Brazil) and Portuguese
- Enabled interactive Android and iOS app in 10 languages, including Chinese and Arabic
- Provided flexibility to develop relevant, contextual content per user
- Cloud hosted infrastructure allows scaling on race day
- First-time usage of the Formula E app for each race has averaged 10,000 users, or 130% increase in users per race
- One race day brought 110,930 users to the site with no issues