A year-round golf experience
The R&A wanted The Open Championship site content to be a year-round location for golf enthusiasts to enjoy all the events and activities leading up to The Championship itself including qualifying events, human interest stories, must-have merchandise and great golf. The goal: Integrate qualification-game coverage, ticketing and hospitality sales, merchandising, and the live event itself as a single
Sitecore has provided a flexible and scalable platform on which we have built a fully integrated golf solution, incorporating a high-performance ticket-builder; dynamic news and qualification components; and an immersive live event experience. All underpinned by an intuitive admin interface and optimized to deliver high performance under extreme load.