U.S. Soccer uses a digital stage to connect with fans in deeper and more meaningful ways, taking love for the sport to new heights.
Sitecore Experience Awards
U.S. Soccer
SEA category: Most impactful human connections in a changing world

Challenges
- Revamp digital infrastructure to support growth
- Create a fan loyalty program (U.S. Soccer Insiders)
- Become data driven to unlock personalization and business intelligence
- Define a framework for dynamically changing experiences before, during and after matches
- Collect data from various touch points
- Create new mobile apps
- Ease access to behind-the-scenes content
- Establish avenues for future integrations
Solutions
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Manager (XM)
- Sitecore Experience Database (xDB)
- Sitecore JavaScript Services (JSS)
- Sitecore Services
- Integrations include:
- Single Sign On (SSO)
- Web Apps
- CDN
- Cosmos Db
- Azure PaaS
- OS and Android mobile apps
Results
- Set new design standards
- Delivered contextually relevant experiences
- Established a new loyalty program
- Assigned a unique ID to each user across channels
- Provided unrivaled matchday access
- Created a storytelling FanHub
- Connected fans to one another
- Offered exclusive content to Insiders
- Developed a foundation for fan engagement into the future
- Increased page views per session by 70%
- Added +250% conversion rate for tickets and ecommerce

Platinum Solution Partner
AKQA, one of the world's most award-winning agencies, uses digital strategy, creativity and technology to create strong brand experiences, customer journeys and concepts. They specialize in creating omnichannel solutions that deliver value across all digital touchpoints.
Learn more about AKQA