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U.S. Soccer uses a digital stage to connect with fans in deeper and more meaningful ways, taking love for the sport to new heights.
Sitecore Experience Awards
U.S. Soccer
SEA category: Most impactful human connections in a changing world
Challenges
- Revamp digital infrastructure to support growth
- Create a fan loyalty program (U.S. Soccer Insiders)
- Become data driven to unlock personalization and business intelligence
- Define a framework for dynamically changing experiences before, during and after matches
- Collect data from various touch points
- Create new mobile apps
- Ease access to behind-the-scenes content
- Establish avenues for future integrations
Solutions
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Manager (XM)
- Sitecore Experience Database (xDB)
- Sitecore JavaScript Services (JSS)
- Sitecore Services
- Integrations include:
- Single Sign On (SSO)
- Web Apps
- CDN
- Cosmos Db
- Azure PaaS
- OS and Android mobile apps
Results
- Set new design standards
- Delivered contextually relevant experiences
- Established a new loyalty program
- Assigned a unique ID to each user across channels
- Provided unrivaled matchday access
- Created a storytelling FanHub
- Connected fans to one another
- Offered exclusive content to Insiders
- Developed a foundation for fan engagement into the future
- Increased page views per session by 70%
- Added +250% conversion rate for tickets and ecommerce
Platinum Solution Partner
AKQA, one of the world's most award-winning agencies, uses digital strategy, creativity and technology to create strong brand experiences, customer journeys and concepts. They specialize in creating omnichannel solutions that deliver value across all digital touchpoints.
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