Sitecore Experience Awards 2018

App connects visitors with world-class theme parks.

Developed and managed by Abu Dhabi-based developer Miral, Yas Island is home to famous attractions including Ferrari World, Yas Waterworld, a Warner Bros. theme park, and seven hotels, including the flagship Yas Viceroy. More, including Sea World, are in development.

Miral had a vision to connect all its attractions in one seamless digital experience combining websites, with mobile app, and 360 virtual tour map, to enrich visitors’ experience and help them better plan and enhance their trip to Yas Island.

Partnering with SapientRazorfish, Miral developed Yas Connect using Sitecore Experience Platform. The app (available on Google Play and the App Store) supports location-based exploration of the island and helps users find exclusive offers and experiences available only through the app.

One of the most exciting elements is its customizable feature whereby users can filter experiences by mood: Chill, Mix It Up, or Thrill. This allows them to discover relevant attractions and experiences, offers and promotions, dining, hotels and retail, and events and has helped to boost ecommerce conversions by 80%.

Industry

Entertainment

Region

Middle East

See the project

www.wbworldabudhabi.com

www.yaswaterworld.com

www.ferrariworldabudhabi.com