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Sitecore Experience Award

Recognizing our customers’ digital transformations

Sitecore Experience Awards showcase Sitecore customers who are driving digital transformation in innovative ways. Explore the 2021 Ultimate Experience Award winners, regional Category winners, and Honorable Mentions.

Award Categories

Winners’ circle

This year’s winners were selected for delivering digital experiences that drive the greatest business impacts and fostering innovative digital transformations. The 2021 winners were selected based on:

Best Digital Experience Transformation

Leading the market through digital disruption with exceptional customer experience.

Most Intelligent Content Optimization

Improving the customer experience through an end-to-end content strategy.

Best Innovation with Emerging Technologies

Driving advancements for long-term business value through new tools and solutions.

Leading the Way for the ‘Phy-gital’ Future

Improving CX by blending digital applications where they relate to the physical world within the customer journey.

Ultimate Experience Award winners

The highest honor for developing the ultimate customer experience

The Ultimate Experience Award is given to brands whose digital transformations have developed the ultimate customer experience. This year, we selected three regional Ultimate Experience Award winners (Americas, APJ, EMEA). Chosen by an esteemed panel through a rigorous judging process, these organizations exemplify innovation, impact and digital transformation at the highest level. Congratulations to our Ultimate Experience Award winners.


Cracker Barrel Old Country Store

Known for legendary hospitality services, Cracker Barrel brings its in-person hospitality to into the digital realm through its Digital Store, an innovative online platform combining food and retail.

Aston Martin Lagonda

Sitecore’s digital experience platform increases Aston Martin’s brand exposure and enables the luxury brand to attract huge interest from the strategically important Chinese market.

UnitingCare Queensland

UnitingCare transformed its manual, paper-based COVID-19 tracing by digitizing and scaling to meet patient and reporting demand.

Category winners

Representing extra-ordinary digital experiences with Sitecore

Discover the amazing accomplishments and digital experiences our customers have achieved. Congratulations to our Category winners.

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Honorable Mentions

Honoring the breadth of digital transformation

Celebrating award submissions from 150+ organizations across all industries, these brands all illustrate rising innovation and excellence. Congratulations to our Honorable Mentions.

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