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Aditya Birla Sun Life AMC Ltd is a subsidiary of Aditya Birla Capital Ltd (ABCL). It is one of the leading private sector life insurance companies in India.
Challenges
- Seamlessly shift into a mobile world and look clean on a little screen
- Outdated website slower than market standards
- Customers were unable to find relevant fund information and at the same time ‘buy’ / convert=
- Backend fragile and unable to scale
Solution
- Sitecore Experience Platform (XP 8.2)
- Sitecore Experience Database (xDB)
- Sitecore Email Experience Manager (EXM)
- Sitecore Federated Experience Manager (FXM)
- Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)
- Integrations include:
- Third party API providers for collecting NAV and other financial data
- Lead management systems connected to CRM for capturing leads
- Solr as a search provider
Result
- Developed a mobile-centric platform that enhanced scalability, response times and time to market
- Transformed the customer experience for the Aditya Birla Sun Life AMC Ltd website
- Built multi-site support on a single instance
- Implemented single login for group portfolio access making the journey simple and consolidated
- One single logon for all mutual fund customers
- Scalable platform that handles high user traffic with ease
- Mobile friendly website for investors
- Calculators to help plan and achieve goals
Gold Solution Partner
DigitasLBi is a key element of Publicis.Sapient, the first purpose built platform designed to help clients address the digital transformation needs created by accelerating technology advances, the changing competitive landscape and the rise of the empowered consumer.
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