Aditya Birla Sun Life AMC Ltd is a subsidiary of Aditya Birla Capital Ltd (ABCL). It is one of the leading private sector life insurance companies in India.
Sitecore Experience Awards
Aditya Birla Sun Life AMC Ltd
Challenges
- Seamlessly shift into a mobile world and look clean on a little screen
- Outdated website slower than market standards
- Customers were unable to find relevant fund information and at the same time ‘buy’ / convert=
- Backend fragile and unable to scale
Solution
- Sitecore Experience Platform (XP 8.2)
- Sitecore Experience Database (xDB)
- Sitecore Email Experience Manager (EXM)
- Sitecore Federated Experience Manager (FXM)
- Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)
- Integrations include:
- Third party API providers for collecting NAV and other financial data
- Lead management systems connected to CRM for capturing leads
- Solr as a search provider
Result
- Developed a mobile-centric platform that enhanced scalability, response times and time to market
- Transformed the customer experience for the Aditya Birla Sun Life AMC Ltd website
- Built multi-site support on a single instance
- Implemented single login for group portfolio access making the journey simple and consolidated
- One single logon for all mutual fund customers
- Scalable platform that handles high user traffic with ease
- Mobile friendly website for investors
- Calculators to help plan and achieve goals
Gold Solution Partner
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