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BEST USE OF PERSONALIZATION

Carter Jonas: Meeting realty customers where they live

Carter Jonas, UK delivers personalized CX with massive impact

Industry

Real Estate

Region

United Kingdom

See the project

Sitecore Experience Awards 2018

Carter Jonas: Highly personalized website engagement

Carter Jonas is a leading UK property consultancy and estate agent with a broad customer base across the residential, commercial and land markets. In an industry that relies on personal attention, highly customized digital engagement is key to capturing and keeping prospective customers' attention across channels.

Working with Delete, Carter Jonas implemented a Sitecore digital engagement platform that not only creates a single customer view, but records and evaluates every customer interaction. The company's new website integrates and personalizes a previously fragmented customer experience through targeted content, automated responses, and tailored conversion funnels.

Since launch, Carter Jonas has seen significant growth in website traffic, on-site engagement, conversion rates and lead-based inquiries.

Challenge

  • Acquire new customers
  • Improve conversion rates
  • Integrate fragmented brand identity
  • Create centralized customer view

Solution

  • Create an integrated customer experience platform that delivers truly personalized customer engagement while generating and enhancing a rich view of customers over time and across multiple touchpoints.

Result

  • More than 'more than 900% increase in pre-qualified phone calls
  • Over 500% increase in market
  • Significant project ROI

Products used

  • Sitecore Experience Platform with Experience Database
  • Sitecore Email Experience Manager web CMS
  • Sitecore Social Connect
  • Sitecore Stackla for Sitecore UGC Connector
  • Sitecore Federated Experience Manager

Delete 391x143

Gold Solution Partner

Delete is a full service digital creative agency, producing great work that transforms brands and compels audiences to act since 2002.