SHARE
With a reputation for responsible investing, Comgest ‘s website enables different audiences to get targeted financial information in five languages while complying with regulations from 20 countries.
Challenges
- Deliver a more refined and personalized user experience
- Develop and enhance global brand image and awareness
- Update existing web presence; was outdated, slow and only accessible via desktop browser
- Separate region/language sites with different 3rd-party financial information integrations
- Detailed fund-specific pages for ~200 share classes (by regional availability), including interactive charts and document library
- Deliver content to multiple audiences, in multiple languages
- Accommodate different finance regulations across 20 countries
- Manage with small in-house marketing and communications team
Solutions
- Sitecore Experience Platform (XP 9.0)
- Experience Manager
- Integrations include:
- CRM
- Microsoft Azure PaaS
- Geolocation IP service
Results
- Increased customer engagement with personalized, relevant information
- Delivered dynamic, interactive data in preferred language (English, French, Italian. German, Dutch)
- Enhanced brand for supporting responsible investing
- Content delivered to customers faster and at reduced cost via mobile, tablet and desktop
- Targeted content to audience type (retail, wholesale, and institutional) while complying with regulations in 20 countries
- Brought multiple, separate websites onto a single platform
- Automation, content cloning, master content node and custom scripts help small team manage complex, multi-language content
Silver Solution Partner
Dog Digital is an independent pure play digital collective, established in 1996. The agency serves as a strategy, creative and digital activation partner, working with global brands across a range of industries to create brilliant experiences for their customers.
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