With a reputation for responsible investing, Comgest ‘s website enables different audiences to get targeted financial information in five languages while complying with regulations from 20 countries.
Sitecore Experience Awards
Comgest
SEA category: Most sophisticated implementation
Challenges
- Deliver a more refined and personalized user experience
- Develop and enhance global brand image and awareness
- Update existing web presence; was outdated, slow and only accessible via desktop browser
- Separate region/language sites with different 3rd-party financial information integrations
- Detailed fund-specific pages for ~200 share classes (by regional availability), including interactive charts and document library
- Deliver content to multiple audiences, in multiple languages
- Accommodate different finance regulations across 20 countries
- Manage with small in-house marketing and communications team
Solutions
- Sitecore Experience Platform (XP 9.0)
- Experience Manager
- Integrations include:
- CRM
- Microsoft Azure PaaS
- Geolocation IP service
Results
- Increased customer engagement with personalized, relevant information
- Delivered dynamic, interactive data in preferred language (English, French, Italian. German, Dutch)
- Enhanced brand for supporting responsible investing
- Content delivered to customers faster and at reduced cost via mobile, tablet and desktop
- Targeted content to audience type (retail, wholesale, and institutional) while complying with regulations in 20 countries
- Brought multiple, separate websites onto a single platform
- Automation, content cloning, master content node and custom scripts help small team manage complex, multi-language content
Silver Solution Partner
Dog Digital is an independent pure play digital collective, established in 1996. The agency serves as a strategy, creative and digital activation partner, working with global brands across a range of industries to create brilliant experiences for their customers.
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