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Dexus: Driving value through high-quality localized digital experiences

Dexus, Australia builds connections between 3,000+ shopping center tenants and their customers

Industry

Real Estate

Region

Australia and New Zealand

Sitecore Experience Awards 2018

Dexus

Dexus is one of Australia's leading real estate groups, with a $26.5 billion portfolio that includes 15 destination shopping centers. To help its 3,000+ retail tenants connect profitably with their communities, the company needed a separate website for each shopping center, providing omnichannel marketing support to tenants and useful information to retail customers. It also needed to launch these new sites in just three months to ensure its digital presence didn't lapse as soon as it was out of contract with its previous vendor.

Working with Switch, Dexus created 15 localized sites that share a common Sitecore instance, which makes the company's entire digital presence easier to manage and maintain while keeping navigation and content consistent and up-to-date across all sites. Now Dexus has an omnichannel marketing strategy that reaches more retail customers, provides more data to retail tenants, and delivers a content-rich digital experience that aligns with its shopping centers' high-quality brand.

Challenge

  • Align branding, content, design, and information architecture across all sites
  • Improve end retail customer experience
  • Attract, retain, and support retail tenants

Solution

  • Link local sites through a single centrally managed platform
  • Implement fast, stable, media-rich environment that increases customer engagement
  • Improve retailer onboarding and customer data capture

Result

  • Ability to provision, load content, and launch new sites in 2 to 3 weeks at lower cost
  • 50% growth in shopper database
  • 19% month-over-month growth in site sessions

Products used

  • Sitecore Experience Platform (XP)
  • Sitecore Experience Database (xDB)
  • Sitecore Experience Manager web CMS

switch

Gold Solution Partner

Switch is a Sitecore Gold Solution Partner creating solutions for businesses to connect with their customers with intelligent design, strong implementation, structured support and future optimization strategies.