Emirates NBD

Best personalized experience

Sitecore Experience Awards 2018

Emirates NBD, one of the largest banks in the Middle East, transformed employee portal to provide a world-class digital browsing experience for internal staff that is personal, seamless and intuitive.

The response to the new intranet experience has been very positive with over 80% of staff liking the new experience. Further, there have been operational efficiencies, governance and analytics capabilities that have been brought in due to the new Sitecore platform.”

Gautam Kapur

Vice President, Marketing Analytics and Digital Acquisition

Industry

Financial Services

Region

EMEA – Middle East & Africa

Challenges

Provide personalized and contextual experiences for staff
Improve staff engagement and productivity
Implement secure, stable and scalable bank-wide CMS platform with intranet as first use case
Unify internal digital brand voice across the organization
Enable multi-site, multi-lingual capabilities to scale across the network

Solution

Sitecore® Experience Platform™ (XP) v9.1
Sitecore® Experience Database (xDB)
Sitecore® Email Experience Manager (EXM)
Sitecore Experience Manager™ (XM)
Sitecore Marketing Automation
Sitecore Connect™
Sitecore xConnect™
Sitecore Experience Analytics (xAnalytics, Path Analyzer, xProfile)
Integrations include:
- MS Office 365

Results

Post-launch survey shows 80% of staff like the new intranet
Increased operational efficiencies including cost, time and resources
Improved governance and analytics capabilities
Increased use of self-service options
1,100 staff visit the intranet browsing over 2,200 pages
Overall daily time spent is more than 15 hours

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