A new app and website with engaging, personalized banking and lifestyle content has helped Liv. to shake up the UAE financial market and become one of its top service providers.
Sitecore Experience Awards
Emirates NBD
SEA category: Most impactful human connections in a changing world
Challenges
- Support continual growth, expansion and reputation as an innovative market disrupter
- Provide a world-class, personalized and engaging digital banking experience
- Repair poor control, no analytics or reporting, and limited acquisition on existing platform
Solutions
- Sitecore Experience Platform (XP 9.3)
- Sitecore Experience Accelerator (SXA)
- Sitecore Marketing Analytics
- Sitecore Services
- Integrations include:
- Microsoft Azure PaaS
- 3rd party entertainment booking app
- Social Media
Results
- Created an app called "Liv." to help Emirates NBD become a leading UAE bank. Acquired 400K+ customers and 10K+ new ones a month
- Increased customer engagement with more users visiting the app
- Produced a 75% increase in app use and high app store rating, doubled website traffic
- Cut costs, time-to-market, improved governance
- Created a digital on-boarding and servicing model for lifestyle banking, financial planning
- Personalization helped inform, guide, motivate consumers to manage money better, in real time and in own language
- Enabled simple tap to view spending, split bills, send money, pay household bills
- Respected local culture with features like prayer time, weather and currency conversion
- Used customer behavior and interests to improve and fine-tune content and engagement
