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BEST WEB CONTENT EXPERIENCE

Eurobank launches new website and sees 64% increase in mobile usage

Running on Sitecore XP, Eurobank’s new website delivers highly effective personalized experiences

Industry

Financial Services

Region

Southern Europe

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Sitecore Experience Awards 2018

Eurobank boosts user engagement and mobile usage

One of Greece's largest banks, Eurobank knows the demands of today’s consumers. No longer do they stand in line to deposit checks, withdraw cash, or talk to financial advisers. They’re banking online, and the majority are transacting via mobile device.

To increase revenue, optimize for mobile, and improve effectiveness of marketing campaigns, Eurobank, together with Sitecore Gold Implementation Partner Linakis Digital, embarked on a digital transformation, which began with Eurobank’s corporate website.

Running on Sitecore Experience Platform (XP), Eurobank’s new website delivers a personalized experience for each customer, is optimized for mobile, accessible to individuals with disabilities, and easy for non-technical marketers to update. With Sitecore, Eurobank also has a comprehensive toolset that enables marketers to gain a holistic view of customer needs as well as machine learning-generated insights in order to deliver highly effective personalized experiences.

Challenge

  • Increase revenue from existing customers
  • Improve the effectiveness of marketing campaigns
  • Optimize mobile channel.
  • Empower marketers with tools and insight

Solution

  • Create new portal to enhance the user experience
  • Deliver personalized content
  • Increase engagement across all Eurobank websites
  • Shift to “mobile-first,” responsive experience.

Result

  • In the first three months (compared to last year’s corresponding period), the site has achieved:
    • 100% increase in user engagement
    • 48% increase of usability enhancement
    • 20% reduction of bounce rate
    • 64% increase of mobile users
    • 22% increase in visitors to the site
  • Empower marketers with tools and insight
  • New web visitor behavior profiles and analytics enable targeted marketing

Products used

  • Sitecore Experience Platform (XP)
  • Sitecore Experience Database (xDB)
  • Sitecore Email Experience Manager (EXM)
  • Sitecore Federated Experience Manager (FXM)
  • Sitecore xConnect
  • Microsoft Azure

Gold Solution Partner

An award-winning agency based in Athens, Greece, Linakis Digital specializes in digital strategy and consulting, UX and UI design services, and website and mobile application development.

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