Personalising The Hong Kong Institute of Certified Public Accountants’ (HKICPA) professional accounting site provided unique experiences for its constituents – students, corporate practices, certified members and the public – that led to an increase in conversions across the board.
Sitecore Experience Awards
Hong Kong Institute of Certified Public Accountants
Award: Best Personalized Experience
Challenges
- Serve 44,000 certified public accounts in Hong Kong, and 20,000 qualification programme (QP) students
- Enhance the organization’s new era digital needs, including a better user experience, better communication, and better services to the community
- Update brand image
- Create a mobile-friendly user experience
- Implement personalized user experiences and content for different users
- Support peak traffic times on the website
- Increase ease of maintenance
- Consolidate multiple websites
- Lack of responsive design around old system to support different user devices
Solution
- Sitecore® Experience Platform™ (XP)
- Sitecore Experience Database (xDB)
- Sitecore Experience Manager (XM)
- Sitecore Experience Analytics (xAnalytics, Path Analyzer, xProfile)
- Integrations include:
- External cloud system for accessing members’ handbooks
- Google Analytics to capture browsing behaviours and provide personalised content to known members and public
- Solr search engine to provide flexible website search function
- Other internal systems to provide convenient SSO user access portal and information
Results
- Revamped site structure, reviewed and aligned over 4,000 legacy content pages
- Aligned look and feel with all external applications to provide a one-voice experience
- Improved customer experience and customer satisfaction
- Decentralized, built-in approval workflows allowed individual departments to create and update contents which reduced IT bottlenecks
- Reduced cost of maintenance
- Personalized content increased duration of website stay
- Increased security due to SSO
- Scalable architecture resolved peak load problem
- Workflow for top three levels of the sitemap ensures continuity and consistency
- Reduced bounce rates by 13.46%
Gold Solution Partner
As one of the major solution service providers in Hong Kong, Greater China and Asia area, Global Technology Integrator Limited (“GTI”) possesses the most advanced expertise in building enterprise-grade solutions.
Learn more about Global Technology Integrator Limited (GTI)
