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BEST WEB CONTENT EXPERIENCE

Liechtensteinische Landesbank: a modern, mobile-first online banking experience

Liechtensteinische Landesbank, Liechtenstein merges marketing with e-banking services for seamless, secure, personalized customer experience

Industry

Financial

Region

Central & Eastern Europe

See the project

Sitecore Experience Awards 2018

Liechtensteinische Landesbank achieves seamless, secure personalization

Serving the country, people, and economy of Liechtenstein for more than 150 years, Liechtensteinische Landesbank believes in the importance of combining tradition with innovation. To provide the most up-to-date yet reliable customer experience, it wanted to combine marketing content and online banking services in a responsive portal that personalizes the experience for both anonymous and logged-in customers.

The bank worked with Unic to build a seamless experience combining content, services and transactions with a single point of entry. Anonymous visitors get calls to action based on past visits, content, and actions. Logged-in users are further personalized with data from interactions and used services. With better integration improving conversions and increasing the average visit duration, Liechtensteinische Landesbank is increasing customer satisfaction and is well positioned to boost cross-sales and up-sales.

Challenge

  • Prioritize mobile access
  • Create a seamless, personalized omnichannel customer experience
  • Lay the groundwork to increase cross-selling and upselling

Solution

  • Build a secure responsive application
  • Integrate marketing content with online banking in one solution
  • Provide customized content and access to services across channels

Result

  • Seamless transitions between online tools, e-banking transactions, and marketing content
  • Significant increase in number of visits

Products used

  • Sitecore Experience Platform (XP)
  • Sitecore Experience Database (xDB)
  • Sitecore Email Experience Manager (XM)

Platinum Solution Partner

Sitecore Platinum Solution Partner Unic is a leading European provider of integrated e-business solutions, with 280 employees in the digital marketing and digital commerce sectors who develop interactive solutions centered on the customer experience.