Sitecore Experience Awards 2018

Liechtensteinische Landesbank achieves seamless, secure personalization

Serving the country, people, and economy of Liechtenstein for more than 150 years, Liechtensteinische Landesbank believes in the importance of combining tradition with innovation. To provide the most up-to-date yet reliable customer experience, it wanted to combine marketing content and online banking services in a responsive portal that personalizes the experience for both anonymous and logged-in customers.

The bank worked with Unic to build a seamless experience combining content, services and transactions with a single point of entry. Anonymous visitors get calls to action based on past visits, content, and actions. Logged-in users are further personalized with data from interactions and used services. With better integration improving conversions and increasing the average visit duration, Liechtensteinische Landesbank is increasing customer satisfaction and is well positioned to boost cross-sales and up-sales.

Industry

Financial

Region

Central & Eastern Europe

See the project

www.llb.li